54% of adults would quit their jobs to become content creators.

And with the right strategy, they can.

Today, we’re revealing the exact strategies we’ve used to grow our own social accounts to over 2 million followers. Even if you don’t want to quit your job (yet), you can steal these 3 tips to build your brand just like we have.

In today's newsletter:

• How to start your TikTok from scratch in 2024 (get these 3 super practical tips we’ve used to grow our socials to over 2 million followers)

• 3 lessons from a viral soda brand (here’s how OLIPOP captured a niche audience without limiting their customer base)

• Trend plug - No, no, no

• Ask the Editor - What’s the difference between creating content for B2B and D2C brands?

- Charlotte, Editor ♡

In their most recent YouTube video, creator economy icons Colin and Samir said 54% of adults said they would quit their job to make a living as a social media influencer.

There are many different platforms and formats you could use to become an influencer, but my strong suit happens to be TikTok.

I want to share the strategies I've used to tips grow our internal accounts to a combined followership of over 2 million. And they don't only apply to TikTok - they're applicable to other social platforms, too.

If I were just starting out on a short-form video platform, here are the 3 things I would do:

Focus on story before visuals.

We already know that content styles have dramatically changed over the years. With the rise of TikTok, we've seen more commentary about authentic and raw content. This isn't that surprising.

Yes, we enjoy aesthetics and appreciate well-curated visuals, but there's one thing that always trumps this--story. Lucky for us, being able to tell a story is WAY more accessible than creating mesmerising visuals. 

[Keep reading]

-Jony, Short-form video strategist

3 Lessons From a Viral Soda Brand

Can you really use TikTok to build your brand into a money-making powerhouse?

Just ask OLIPOP, America's fastest growing functional beverage brand.

From the outside, it seems the better-for-you soda is popular because 1. It’s healthy, 2. It’s tasty and 3. It’s cute as heck.

But the market for new beverage brands is oversaturated. Prebiotic this, Seltzer that, no sugar alternatives to soda are popping up like mushrooms (reishi and cordyceps of course) and are fighting for their lives to make an impact.

So it's surprising to see the impact OLIPOP has had so far.

The brand has enjoyed triple-digit growth since its launch in 2017 and set to reach $200 million in sales this year.

But this hasn't happened by accident. The brand's incredible, rapid success is due to some very intentional drivers.

And their strategy obviously worked, which means you can apply the same tactics.

Recently, CEO Ben Goodwin sat down with Clara Ludmir from Forbes to discuss the keys to OLIPOP’s success.

Innovate based on research, not trends.

[Keep reading]

-Sophie, Writer

Trend Plug - No, No, No

This trend uses the theme song of Mr. Bean's animated series and started with TikTok user @meowdontfindme responding to the question, 'Can you show me your saved in chat pics with ur girls?'

Tiktokers are using this trend to say 'no' to questions by sassily waving their index finger 'no,' but with a funny distorted filter that makes their fingers look super long.

How to jump on this trend: 

Using this sound, add the TikTok effect 'Distort Dog' and place your hand like in the original video. Add onscreen text describing something you'd say 'no' to if somebody asked.

A few ideas to get you started: 

• 'My boss when I ask for a payrise'

• 'Will you ever stop using Canva?'

• 'Can you stop saying slay?'

-Abdel, Social Media Coordinator

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Ask the Editor

Q - Is there any difference between how you create content to target consumers and how you create content for B2B businesses? -Nesi

Hey Nesi,

Whether you're selling products or B2B services, the main goal of your content should be to build your brand, not push people to buy. But beyond that, the first thing I'd ask is why you're creating content.

For example, if your goal is building brand awareness, you might do educational content around your product/service. If your goal is to grow your account fast, your focus might be just making the most attention-grabbing content you can.

One difference between creating content for a B2B service vs. a D2C business is, for B2B, you really need to think about the feeling you're selling. Because, unlike a product someone may purchase right away, people tend to buy B2B services much less often.

This means you need to build your brand and keep it top of mind for when they do need your service. So think about what values you want your audience to connect with and how you want them to feel about your brand. Then, when they do need your service, they'll think of you first.

- Charlotte, Editor ♡

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