Well that was unexpected.

Tiger Woods and Nike have parted ways after a 27-year relationship.

Woods has announced he’ll soon launch his own lifestyle brand, Sun Day Red. Today you'll find out why this could be his best success yet.

In today's newsletter:

• New documentary, Quiet on the Set exposes the dark side of kids' tv (how to join this important conversation in your content)

• Sydney Sweeney's new movie, Immaculate, hits theatres (and if you love horror, it's time to have some fun)

• From swoosh to stripes (why Tiger Woods leaving Nike could be a genius move for his personal brand)

• Don't make this brand sponsorship mistake (and what to do instead)
  

- Charlotte, Editor ♡

The entertainment industry faces yet another reckoning with Quiet on Set: The Dark Side of Kids TV.

This is a damning exposé of Nickelodeon's troubling past. Dan Schneider, once hailed as a creative genius, stands accused of fostering a toxic environment rife with sexism, racism, and exploitation.

From humiliating female employees to grooming child actors, his alleged misconduct is laid bare. The doc shows shocking clips of underage performers, including young Ariana Grande and Amanda Bynes, in suggestive scenes. The series doesn't shy away from uncomfortable truths. It even includes testimonies from survivors like Drake Bell, who speaks out about his abuse on set.

In response, fans have flocked to social media to express their shock and disgust at these allegations.

What are your thoughts on all this? Are you surprised? Did you see it coming?

All I'm saying is... If you're a Nickelodeon fan, I reckon you should definitely take a second look at your favourite shows and scenes.

Sydney Sweeney is proving she’s a force to be reckoned with.

 Social media has been buzzing with a striking image: Sydney Sweeney, drenched in blood, screaming on screen. While some see another Hollywood bombshell, I see a woman with incredible business acumen.

Not only did she lean into commentary on her seemingly scandalous relationship with co-star Glen Powell. She used it to drum up as much attention as she could for her brand and the movie that both stars were associated with.

Transitioning from the spotlight to the producer's chair, with a project that slipped through her fingers in her teens, Immaculate lights up screens as a triumph of her perseverance. Hollywood, take note—Sydney Sweeney is just getting started.

Here are a few content ideas that you can have a little fun with: 

• Create a video review the movie. 

• Do a POV of yourself watching the film with your friends.

• Do a stitch for the final scene from a POV of something that has pushed you to the limit (no spoilers, but if you've watched it you'll know what I mean.)

Lastly, we want to wish a Happy Easter to all who celebrate. If it’s relevant to your brand, share with your followers what you’re doing over the holiday weekend 🐰.

-Mel, Community Manager Extraordinaire

From Swoosh to Stripes

Woods' legacy transcends golf. He's a cultural icon and his image is incredibly powerful. By launching his own brand, Woods is now taking complete control of his narrative.

A Strategic Partnership

Woods has now partnered with TaylorMade Golf, a company he already had a successful club sponsorship with. Together, they will launch Woods' new lifestyle brand, Sun Day Red.

This move leverages TaylorMade's experience in the golf industry. However, it still allows Woods to keep creative control of the brand. Industry experts believe this partnership positions Sun Day Red for strong brand recognition. This is especially true among their existing fans.

Beyond the Green

While the initial focus is on performance apparel for golfers, Sun Day Red hints at a broader vision. Early designs showcase a more casual and streetwear aesthetic. This makes us think they're looking at a potential expansion beyond the course. This could attract a wider audience, particularly younger generations inspired by Woods' legacy.

What can we learn from Woods' brand launch?

Tiger Woods' brand launch is a masterclass in leveraging personal brand. By building on his iconic status and partnering strategically, Sun Day Red has the potential to become a major player in the active lifestyle market.

Whether Woods can replicate his golfing success in the fashion world remains to be seen. But so far he's ticking all the boxes when it comes to launching a brand.

- Cam, Videographer

Get To Know The Team

Welcome to KWESCHENS – the inside scoop on our TAS team and what's unfolding in their lives. Each letter in KWESCHENS unveils something they'd love to share with you - you'll catch the drift.

For this interview, we have videographer superstar, Tyla Amohanga-Browne.

Check out her answers to my KWESCHENS 👇

Who's Killing it in the office?

Right now the interns are killing it!

What’s a recent Win you’ve had?

Recording a podcast without making any mistakes at all. That’s a win.

What are you most Excited for at TAS?

Going to film at all the Warriors games coming up.

If you could Swap lives with a coworker, who would it be?

Leish. I really like where her desk is in the office. And she’s cool.

What's your Coffee order?

A large flat white. It’s my go-to.

What’s Hard in your role right now?

Trying to learn more about client strategy.

What are you currently Exploring at TAS?

Working on other stuff besides just short form content.

Who’s the Nicest person in the office?

Ness. I just love her so much.

Favourite Social media thing at the moment?

Watching random interviews. I don’t even have to know who the person is.

Check out the full interview here.

Stay tuned for more KWESCHENS with the TAS team!

- Laura, Social Media Coordinator

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Today’s Creator Spotlight 👉 [link]

Tweets from The Intern

Ask the Editor

Q - I'm just getting started on TikTok. Should I be looking into running ads? - Max

Hey Max,

If you're new to TikTok, start just making content until you figure out how to make things people actually want to watch. Because users tend to scroll right past ads unless it's very good content.

So until you're getting 10k or even 100k views on your content, I wouldn't worry about ads.

Focus on learning how to make good content first.

Then, once you have a following, you can run some ads because you'll know what people want to watch on the platform.

- Charlotte, Editor ♡