What do you get when you cross chicken nuggets and streetwear?

The Kerwin Frost McNugget Buddies (obviously!)

When done right, brand collabs can open up new audiences and renew interest in your brand. Today, you’ll learn how to get this right.

In today's newsletter:

• A collab made in heaven (plus how you can create hype for your brand)

• Europe’s new Phantom of the Opera rollercoaster (yep, it’s a thing)

• A bunch of celebs write an open letter to AI platforms (and they aren’t happy)

• KWESCHENS with Abdel (check out his weird social media obsession right now 👀)

• How we’ll make money from Your ATTN Please (we actually already are!)

Let’s get into it!

- Charlotte, Editor ♡

A Collab Made in Heaven

But aside from the nostalgia factor, why did it gain the traction that it did?

Strategic collaboration

Kerwin Frost McNugget Buddies are a limited-edition set of collectible toys, the result of a collaboration with artist DJ Kerwin Frost.

Known for his eclectic style and influence in the fashion world, Frost brought his signature flair to the McNugget Buddies merchandise. This made it appeal to fans of both McDonald's and streetwear culture.

Exclusive launch events

To celebrate the collection's launch, a few McDonald's locations held invite-only events. These featured meet-and-greets with Kerwin Frost himself. Fans also had the opportunity to buy limited-edition merchandise. Of course, these interactive events only brought more hype to The Kerwin Frost Box.

Limited edition release

The Kerwin Frost McNugget Buddies were a limited edition collectable of six. This created a sense of exclusivity and increased their perceived value among collectors. McDonalds's also released a rare golden nugget. Some of the golden nuggets sold online for $100!

What can your brand learn from this collab?

Look at strategic collaborations. Think about your audience and what else they are interested in. Who could you join forces with to further grow your reach?

People go nuts for exclusive stuff. So consider creating a limited edition product to build hype around your brand. Then promote the heck out of it so your audience has no choice but to try to get it before it's gone!

- Madi, Community Manager

Speaking of unlikely collabs, theme park Eurosat Coastiality has created a Phantom of the Opera rollercoaster.

Because who doesn't want to combine the intrigue of a gripping love story with the thrill of a rollercoaster?

So how can you ride this cultural wave?

• Dive into the virtual world of Eurosat Coastiality from the comfort of your couch. Stream immersive content or slip on your VR headset for a taste of the action. Record yourself experiencing this virtual world and share your reactions with your audience.

• Try your own epic collab. Maybe rollercoasters and musicals aren't your jam. We get it. So why not create your own unlikely brand collaboration as a nod to this one? Just make sure your audience understands why you're doing it so you don't get a confused reaction. (Not saying I'm confused by this Eurosat collab, but also not saying I'm not...)

One thing you'll definitely want to do--Keep your eyes peeled for the latest in VR tech and immersive entertainment. With theme parks worldwide gearing up to revolutionize the guest experience, there's no telling what lies ahead.

What do Billie Eilish, Katy Perry, and Nicki Minaj have in common?

They're just a few of the artists who’ve signed an open letter about the use of AI. This letter calls out artificial intelligence platforms for using AI to recreate their songs without permission.

The letter, signed by over 200 musicians and songwriters, states that the use of AI is “predatory”. It goes on to say AI steals an artist’s voice and likeness, violating their rights, and ruining the music ecosystem as we know it.

The full letter, submitted by the Artist Rights Alliance, can be found here.

Obviously AI is a hot topic right now. So how can you join the conversation?

• Create an AI song using your own voice or lyrics - the result could be incredible! (Orrrrr not.....) 🤪

• Create a skit about musical artists, imagining how you think they'd relate to AI music 🎵

• And a classic - Take a pic and see what song TikTok automatically assigns you. This is a fun new trend rolling around TikTok at the moment. Fair warning - TikTok can throw you under the bus a bit with this one 😂

- Abdel, Intern, Charlotte, Editor, & Tyla, Videographer

Get To Know The Team

Welcome to KWESCHENS – the inside scoop on our TAS team and what's unfolding in their lives. Each letter in KWESCHENS unveils something they'd love to share with you - you'll catch the drift.

For this interview, we have intern Abdel Khalil. You know, the guy Stan and Jony always call out on the YAP Podcast in hopes he’ll give them a good edit. Because we all know the video editors have all the power here.

Check out his answers to my KWESCHENS 👇

Who's Killing it in the office?

Connor. What he does in one day would take other people weeks.

What’s a recent Win you’ve had?

Working on the OneNZ Warriors shoot.

What are you most Excited for at TAS?

Working more closely with clients in the next few weeks.

If you could Swap lives with a Coworker, who would you choose?

Basically anyone in a paid role here at TAS.

What's Hard in your role right now?

Retaining all the information thrown at me every day.

What are you currently Exploring at TAS?

Using different techniques to grow my skills.

Who’s the Naughtiest person in the office?

Brooke.

Favourite Social media thing at the moment?

The bald guy saying, “I want my kids back, Sandra.”

Check out the full interview here.

Stay tuned for more KWESCHENS with the TAS team!

- Charlotte, Editor ♡

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Today’s Creator Spotlight 👉 Central Houston Nissan

Tweets from The Intern

Ask the Editor

Q - Can you explain how you plan to make the newsletter profitable? - Dave

Hey Dave!

I have people ask me this all the time! So there are two ways this newsletter is going to be profitable for us.

First, it's going to bring in leads. And that's something that's already happening. Your ATTN Please is a way for us to show our expertise in all things social media and marketing. So naturally, some people reading it will want us to help them with their socials.

Second, eventually we'll look at putting paid ads into the newsletter. We're not at that point yet, and we don't really need to do that at this point. But eventually as we grow our subscriber list, we will. And when we're big enough, this could end up being a really profitable newsletter!

- Charlotte, Editor ♡