What do the most impactful campaigns have in common?

They use memorable storytelling.

And this is exactly what Saatchi & Saatchi + British Heart Foundation’s newest campaign does. The ‘Til I Die’ campaign highlights young people who have died of heart disease and encourages people to donate to disease research.

In today's newsletter:

• Saatchi & Saatchi launches campaign for heart disease research (find out how they’re using storytelling to make an impact for good)

• How Stitch Fix uses data to create personalised experiences (it’s what’s turned them into a $1.3B business!)

• Trend plug - Ah, dang it!

• Ask the Editor - How do I make my LinkedIn posts sound less stiff?

- Charlotte, Editor ♡

Saatchi & Saatchi. I got a BONE to pick with y'all.

Because how are you out here making me cry with billboards that aren’t even in my own damn country!!??

If it weren’t for the totally incredible cause, messaging and art direction, I would be pissed.

But alas, I cannot be. Because this is one of the most heart-warming and well-executed campaigns I’ve seen in a while.

‘Til I Died’ is set to kick off today (15 June).

The British Heart Foundation and Saatchi & Saatchi came together to create this campaign. It honours the lives of young football fans who have passed away too soon from heart disease.

And it cleverly taps into the vernacular of football fans. The poignant campaign is named after the soccer terrace chant 'England ‘til I die,’ where patrons declare their unwavering allegiance to the England team. Its aim is to build awareness around the devastating effects of heart disease on youth.

Launching just days ahead of the Men’s Euro 2024 tournament, the campaign centres around 12 OOH displays in towns and cities across Scotland, England and Wales. Each one is dedicated to a young football fan who has died from heart disease in their hometowns.

[Keep reading]

-Sophie, Writer

How Stitch Fix Uses Data to Create Personalised Experiences

Having AI pick out your outfits for you feels very Ex Machina.

But everything around us seems to be turning increasingly dystopian, so here we are.

And as far as robots taking over goes, Stitch Fix is actually pretty cool.

Stitch Fix is an online personalized styling service based in San Francisco. The e-commerce company uses recommendation algorithms and data science to pick out clothes for you, based on your size, budget and style preference.

Using AI and professional stylists, Stitch Fix selects and sends you items they think you’ll like. Then you can choose to keep the ones you want and send the others back.

The fashion retail space is overcrowded and constantly changing (looking at you, fast fashion.) So there’s an incredibly small amount of wiggle room to break into it.

So, how did Stitch Fix manage to fight its way out of the crowd to become a winning e-commerce tale, worth $1.30B US as of this year?

[Keep reading]

-Sophie, Writer

Trend Plug - Ah, Dang It!

We’re missing the jackpot today!

Today's trend is inspired by raxdflipnote's original video, which garnered 7.2m views. The video features a scribble-like animation style video where an excited person is screaming 'Let’s go gambling' followed by a series of 'Ah dang it's when the jackpot is not hit.

Now creators are using the trend to show their initial excitement for something, quickly followed by the caveats or obstacles in the way.

How to use this trend:

Using this trending sound, film yourself enthusiastically lip syncing 'Let’s go gambling!' Then follow it with 3 'Ah dang it's, geting more upset after each one. Use onscreen text to describe the scenario.

A few ideas to get you started:

• [Initial excitement] 'I think I’m ready to post this video' [Ah dang it] 'Black outro, client asking for a re-edit, file corrupted'

• [Initial excitement] 'Let’s post a LinkedIn post' [Ah dang it] 'Countless spelling mistakes, three paragraphs are missing, I don’t like it anymore'

• [Initial excitement] 'Let’s get an intern!' [Ah dang it] 'Asks too many questions, can’t make a coffee, left work early'

-Abdel, Social Media Coordinator

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Ask the Editor

Q - I'm getting stuck writing my LinkedIn posts. I know I shouldn't be so stiff and salesy, but I don't know how else to write for the platform. - Ezra

Hey Ezra!

If you're used to writing in a really academic or professional style, it can be hard to break that habit. Here are 2 things that may help. First, write like you speak. You're posting on social media, not writing a dissertation. It will take some time to unlearn that stiff way of writing, so you can try reading your writing out loud and see what sounds unnatural.

My second tip is to pretend you are writing to one person, and a friend at that. If you're picturing writing to the masses, your writing will come off as impersonal. So imagine you're writing to one person instead. The more you do it, the easier it will get!

- Charlotte, Editor ♡