The NBA has jilted Warner Bros. Discovery.

And now Disney, NBC, and Amazon Prime Video have won NBA media rights, which means they’re about to rake in $76 BILLION in the next several years.

This move is no surprise, as audiences are leaving cable tv in droves in favour of streaming services. And marketers had better follow suit.

In today's newsletter:

• The NBA's $76B breakup (and what it says about the future of broadcasting AND advertising)

• Apple's The Birds-esque ad highlights privacy concerns (find out how they used storytelling to show their audience they understand them)

• Trend plug - Nobody gives a f%&k

• Ask the Editor - How often do I need to be posting on social media? 

- Charlotte, Editor ♡

p.s. Hey you. Yes, you. We want to know what you think of YAP. Check out the little poll at the bottom of this email and let us know! xoxo

The NBA is divorcing WBD, TNT posted a dramatic breakup tweet, and Amazon Prime Video is the other woman.

Sheesh. Talk about messy!

You’re probably thinking: what the hell do all these acronyms mean and why should I care?

Valid. This is about basketball, and a whooole lot of money.

On Wednesday, the NBA unveiled a new media rights deal for 2025, making a shock decision to not accept Warner Bros. Discovery’s 1.8B per year offer to continue its relationship with the league.

Instead, the NBA has signed an 11-year deal with Disney, NBC and Amazon Prime Video. The media right deals will bring the league about $76B over those 11 years.

Adam Silver, NBA Commissioner (and one of the most powerful sports executives in the world) spoke of the news in a written statement: 'Our new global media agreements with Disney, NBC Universal and Amazon will maximise the reach and accessibility of NBA games for fans in the United States and around the world.'

'These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.'

And TNT, who has aired the games since 1988, is pissed.

[Keep reading]

-Sophie, Writer

Apple’s The Birds-esque Highlights Privacy Concerns

Another thing we got before GTA 6?

A horror film by Apple about evil bird cameras.

2024, you never cease to surprise me with how weird things are getting.

Apple's new campaign highlights Safari’s privacy features, shining a light on the ever-current issue of web tracking, data, and surveillance. Paying homage to the 1963 film 'The Birds,' the two-minute spot features a dystopian depiction of bird-like surveillance cameras.

These 'birds' are chasing and attacking people, trying to observe their browsing data. The flock grows larger with each surveillance camera. And the tracking becomes intense and unnerving, causing a huge and terrifying scene.

That’s until the iPhone users begin using Safari for privacy protection. Only then do the birds begin exploding in the sky, eliminating the threat.

Apple has been on a six-plus year journey to make the world understand why privacy matters.

One of Apple's core values, 'Privacy is a human right,' provokes awareness around the fundamental right to digital privacy. This campaign is Apple's latest attempt to show us that, in a world of constant surveillance, their products can protect you and your privacy.

[Keep reading]

-Sophie, Writer

Trend Plug - Nobody Gives a F%&k

Today's trend centres around a sound from a new Donald Glover song, Lithonia. 

TikTokers are using this sound to quote things other people have said to them that they find unnecessary or just annoying. 

How to jump on this trend:

Use OST to describe something somebody has told you that you didn't want to hear or that made you angry. Then video yourself lip syncing to the sounds to show just how much you don't care about their opinion.

A few ideas to get you started:

• 'Stop working in social media, it's so embarrassing'

• 'When somebody is trying to talk to me before my morning coffee'

• 'When a client tries to tell me how to do my job'

-Carter, Intern

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Ask the Editor

Q - How often should I be posting stories, carousel posts, and Reels on social media apps like Instagram, Facebook, and Tiktok? - Patricia

Hey Patricia!

Well, that depends on your goals and what you're wanting out of social media. If you are really want to use social media to grow your business or your personal brand, I suggest you post every day. Because the more you post, the more your engagement will grow, and the faster you will grow your followers.

I get that posting every day seems like a lot, but once you get momentum going, it will get easier. Once that happens, my biggest piece of advice would be to not stop. Because getting that initial momentum is the hardest part.

On the other hand, if your top priority isn't to grow as fast as possible, it's completely fine to post 2-3 times a week. But I wouldn't recommend posting less frequently than that! You want people to see you as much as they can. That is the only way you're going to get what you want out of posting. 

- Charlotte, Editor ♡

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