Samsung’s put their new Galaxy phone front and centre at the Olympics.

For the first time ever, athletes can share their medal moment by taking a Victory Selfie with their new foldable phone, right on the podium.

The way Samsung has embedded itself into the Games is genuis. Because not only are they showcasing their new, limited edition phone. They’re associating their brand with a moment the athletes will remember forever. Talk about positive brand association!

In today's newsletter:

• Samsung puts their phones on the Olympic podium (find out how they turned the medal ceremony into a shareable moment with their new Galaxy)

• 3 ways influencer marketing is changing right now (plus what you should be doing to keep up with the changes to this $24B industry)

• Trend plug - I’m not just a b*tch 

• Ask the Editor - How long will it take to get sales from my social accounts?

- Charlotte, Editor ♡

Turning an Olympic medal win into a genius marketing moment? We really are in 2024.

An Olympic medal ceremony is a highly emotional and memorable moment for athletes. It’s a solidification of grit, lifelong effort, a realisation of their wildest dreams.

You would think an attempt to use this moment for marketing would be intrusive and distracting.

But Samsung has found a way to seamlessly add to the medal ceremony in an incredibly clever and personal way.

The medal ceremony has historically been super strict with photography. Only accredited media can to capture the event, and only from a distance.

Athletes were not allowed to bring personal belongings, including smartphones, to the podium.

However, in many ways this Olympics has reflected changing times. And we’re seeing many traditions broken this time around.

In the spirit of ‘Games Wide Open’ at Paris 2024, Samsung is helping athletes share this moment from their unique point of view atop the podium with the Victory Selfie, powered by Galaxy.

Yes, athletes are taking selfies upon receiving their medals, using none other than the Samsung Galaxy Flip 6 Olympic Edition. An Olympic Games first.

[Keep reading]

-Sophie, Writer

3 Ways Influencer Marketing is Changing Right Now

Influencer marketing has become a pillar in the modern world of advertising. It’s a powerful way for your brand to speak to consumers directly across the funnel.

In 2024, the influencer marketing industry is set to reach $24 billion in ad spend.

This is a dramatic leap from just $1.7 billion in 2016. So it’s only natural that creator content is expanding beyond the realm of social media. We're now seeing it everywhere, from digital OOH to e-commerce product detail pages.

'For many years, the concept of authentic raw style was a very social-media-based construct, but not anymore—people want that style everywhere,' said Keith Bendes, VP of marketing and strategy at influencer marketing agency Linqia.

'A brand that does something viral and trendy is valuable, but the focus should always be on how to make sure influencer marketing becomes the most valuable investment channel for the company.'

Influencer marketing is moving into a different era--a rigorous, more metric-driven one.

Here are 3 ways the industry is evolving as that happens:

[Keep reading]

-Sophie, Writer

Trend Plug - I’m Not Just a B*tch

Today's trend is based off a clip of influencer Brandon Rogers saying, 'I'm not just a b*tch, I'm a b*tch with a backstory.'

So now, TikTokers are using this trend to talk about things people are surprised to learn about them. Others are using the trend to address a question they get about themselves that has a pretty complicated answer.

How to jump on this trend:

Participating in this trend is fairly easy. Simply use the trending sound, come up with OST (on-screen text) that describes a question that has a complicated or surprising answer. Don't forget to lip sync the sound!

A few ideas to get you started: 

• 'Why are you always having mental breakdowns?'

• 'Why are you always at the coffee machine?'

• 'You get paid to make Tiktoks?'

-Carter, Intern

Tune in to the YAP Podcast

We’re breaking it down for you.

Listen to the YAP podcast Tuesday - Saturday, where we talk about everything that’s happening in marketing right now so you’re always in the know.

Watch the full podcast here and subscribe to our YouTube Channel so you never miss an episode.

Ask the Editor

Q - I've just started a streetwear brand and I'm wondering how long it will take to start getting some sales from my audience on socials. - Seth

Hey Seth!

Congrats on your brand launch! You might not like this answer, but building your brand through organic content takes time. Honestly, it could be months before you grow your audience and community to the point where you really see the impact of your posting.

If you have a bit of budget for paid ads, I'd suggest running some Meta ads alongside your organic content. This should help you get some sales quicker than organic posts alone.

But definitely keep building your brand by putting out content as much as you can! Beyond posting, make sure you're spending time interacting with people in your niche on the platforms. It will take time to create a community around yourself, but it is 100% worth the effort.

- Charlotte, Editor ♡

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