90% of viewers remember an interactive ad 2 days after seeing it.

So it’s no wonder big brands like Amazon, Disney, and Discord are incorporating gamified ads into their ad products.

Let’s be honest. Our audiences are constantly bombarded by advertising messages. So using games, quizzes, and other interactive ad styles is an extremely effective way to make a lasting impression.

In today's newsletter:

• How big brands are using gamified ads to change the ad game (check out how Amazon, Disney, and Discord are creating interactive brand experiences)

• 3 Easy ways to create lo-fi content (this is a super cheap & on-trend content style you’ll definitely want to jump on)

• Trend plug - Huh, you said what?

• Ask the Editor - How do I improve my email newsletter stats?

- Charlotte, Editor ♡

Everybody loves to play games.

No, I’m not talking about my dating life.

Well, yes, I am, but not right now.

Right now, I'm talking about the evolution of the ad landscape and the rise of gamification.

It’s so interesting when you think about the constant progression of technology and what spaces will change. I guess I knew advertising would look vastly different in the future, but I never really thought of the idea of merging ads and games.

But with the revenue from the worldwide gaming market sitting at an eye-watering $347B USD (2022), what kind of marketers would we be if we weren’t cutting into that cake?

It seems some pretty major brands are having the same train of thought at the moment.

And several large brands are looking for ways to incorporate gaming into their ad products.

First, who exactly are these 'major brands'?

First off, arguably one of the major-ist of major brands, Disney, rolled out two versions of the new ad format across its streaming portfolio called Quiz Show and Beat the Clock.

[Keep reading]

-Sophie, Writer

3 Easy Ways to Create Lo-Fi Content

Online content has reached the pinnacle of production. Everything, from high-budget paid advertising campaigns to TikTok morning routines, is thoughtful, cinematic, and well-edited...

And it's all shot using high-quality equipment. The images are crisp, the audio is smooth, and the colour grading is soft.

So, in the spirit of wanting what we can't have, lo-fi content is on the rise.

So what is lo-fi?

Lo-fi is anything (seemingly) 'real', unedited, or gritty. It's untouched images, screenshots of text conversations, and behind-the-scenes content.

This type of content helps foster trust by making audiences feel connected. Because the experience of consuming lo-fi content from brands makes them feel close, like a friend.

So if you’d like to incorporate this trend into your content, here are 3 easy and practical ways to embrace this incredibly budget-friendly content style:

1. Film something random

I know it sounds bizarre and totally anti-strategy, but it's NOT. Think about something you might film to show your friend... Liiiike, (my recent example) filming yourself taking an olive out of a plastic tub using a tiny prong with a cermamic chilli on the end. Or film yourself opening the fridge and panning around looking for something to eat. Anything random.

[Keep reading]

-Maggie, Copywriter

Trend Plug - Huh, You Said What?

This trend centres around creators using a silly TikTok sound to show their reactions (a concerned head nod) to comments they aren't ready to hear. 

TikTokers are doing this trend two different ways. The most popular way it's being used is when they just list one controversial statement. Using the sound, they display their concerned faces to each beat as the sound slows down (like this).

The other option is to do this with not just one statement, but a different one for each beat drop (like this).

How to jump on this trend:

First, decide which way you're going to partake in the trend, or do both if you think you can. After that, think of your statement/s, use the trending sound, and film yourself doing the silly head nod thing--the more sass, the better. Post it, and wait for the views to come in.

Here are some ideas to get you started:

• 'I don't like your work bestie'

• 'When everyone's talking about pay day (I'm an unpaid intern)'

• Top 3 phrases I'm NOT ready to hear at work on Monday: 'How was your weekend?', 'You look tired', 'Stop watching TikTok'

-Carter, Intern

Tune in to the YAP Podcast

We’re breaking it down for you.

Listen to the YAP podcast Tuesday - Saturday, where we talk about everything that’s happening in marketing right now so you’re always in the know.

Watch the full podcast here and subscribe to our YouTube Channel so you never miss an episode.

Ask the Editor

Q - I've got an email newsletter and am wondering how to improve my engagement and clicks. Any tips? - Sasha

Hey Sasha!

First of all, I'm learning right along with you! But the biggest lesson I've learnt after sending over 150 emails is to collect and use your data. There are a few ways I do this for YAP.

First, I keep track of all my best and worst subject lines based on those emails' open rates. Once I've got a decent list, I ask ChatGPT to help me analyse these and find patterns I can learn from.

Another thing I do is A/B test subject lines every single day. This strategy alone has helped me bring our open rates up a few percentage points in the last month.

I also regularly ask for reader feedback to make sure we're covering the topics our subscribers care about. So think about how you can gather, analyse, and learn from your data to improve your email newsletter. Because what you think is good doesn't matter--it's all up to your readers!

- Charlotte, Editor ♡

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