It’s harder than it sounds.

Moving your audience from one platform to another is no small feat.

But one creator has mastered the art of getting his followers to engage with him on all his channels. Today you’ll find out how you can do the same.

In today's newsletter:

• Get your audience to follow you everywhere (how transmedia storytelling is your key to dominating every channel)

• Logan Paul reveals his “frydration” drink (ok guys, is this for real or what?)

• Coachella, the Country Music TV Awards, and a new season of Star Trek are all happening (and whichever one’s your speed, we’ve got content ideas for ya)

• Why LinkedIn isn’t working for you (and what to do to fix it)
  

- Charlotte, Editor ♡

Get Your Audience to Follow You Everywhere

Have you ever wondered how to move your TikTok audience onto other platforms? Maybe you've gained a following by creating short form content. And now you want to move this audience towards your long form content.

You might create long-form content, like a podcast, then extract short-form videos. This extends your content's visibility, right?

Well Isaac H.P. flips this approach. He crafts short-form service content that piques interest first. This lays the groundwork for a narrative surrounding a topic. Then he produces long-form content delving into it further.

So what the heck is Transmedia Storytelling?

Coined by Henry Jenkins, the term means using various platforms to unveil different facets of the same narrative. This compels your audience to engage across many channels to grasp the full story.

Sounds a lot like how the Marvel Cinematic Universe spans movies and TV shows. In the same way, the Star Wars Expanded Universe uses video games, comics, and films.

So how does Isaac H.P. use this strategy?

Isaac's strategy revolves around introducing characters on his TikTok channel first. He then merges his TikTok and YT channels to present a cohesive storyline.

Isaac's tactic is to captivate his audience with a character. He meticulously crafts backstories and lore for these characters. Then he gradually teases his audience with insights into their psyche and nature, leaving them yearning for more.

This means his viewers have to watch his long-form content to get the whole story.

Take Isaac's short film "The Grucifixion," which has garnered nearly 1 million views. In this storyline, he embodies the persona of a washed-up comedian dressed as a Minion (from Despicable Me). This comedian had already appeared extensively across Isaac's TikTok. This meant his audience was already invested in this character.

Isaac has repeated this tactic with two other characters. One is an “Orphan Ambassador” and a so-called “Tw*t". Both characters received weeks of pre-promotional TikTok content leading to a YouTube short film.

What can we learn from Isaac H.P's transmedia universe?

Think about how your content can interact across media channels! This can be a very successful way to move your audience to new platforms.

Before you start, make sure you have a clear road plan of how you want the content to work together. This will help you produce content that adds value to a larger narrative your audience will want to follow.

- Ollie, Videographer

11 Not-so-secret reasons we won’t be drinking that.

Logan Paul is no stranger to shock marketing tactics. He's built most of his career using them.

Now he's announced the collaboration of his own sports drink brand, 'Prime Hydration,' and…wait for it...

KFC 🤮

Because nothing screams thirst-quenching like some good old greasy fried chicken.

Logan took to social media two days ago to announce their "boldest flavor yet." Clearly, an April Fools Stunt. But knowing the Paul Brothers, we wouldn't be surprised if this became an actual thing.

Finger Lickin' f***ed up, yes.

But also a genius marketing ploy.

Kind of like the Balenciaga Towel Skirt. Which, if you haven't seen, is literally a beige terry cotton bath towel, priced at a whopping $925 USD.

Now hear me out..

The intention is not to make and sell millions of these. The intention is to create a small number of a ridiculous SKU that divides and offends the internet. Driving significant conversation for the brand.

Like I said, genius.

So how could you replicate this?

If you're a product based business, do exactly that! You only need one or two units to outrage the internet (Pro tip: they don't even have to be real.)

Are you a creator? Then think about polarising content that could drive conversation and views. Just don't make it too offensive!

Next week is huge for entertainment.

Coachella begins on the 12th!

The Country Music Television Awards on the 7th!

and StarTrek - The New Empire Discovery S5 begins today!!!!!!!!!!!!!!!!!!!

And you don't have to guess which one we're most excited for. After all, I'm a marketer, not a musician.

SORRY, I'll stop.

As you know, with all of these come endless opportunities for content.

So we'll start with the crowd fave:

• Use the old Star Trek films as sound bites for your content. Mr. Spock has so many famous one-liners. These could be used in a plethora of scenarios, including expressing your excitement for the new season. Otherwise, be one of the first to review and react to the first episode.

• If you're a country music fan, show us what outfit you'd be rocking to the CMT Awards. Or give your hot take on who's being awarded what. And if you're feeling feisty, rate the outfits that appear as the stars arrive.

• If you're headed to Coachella, find interesting ways to document your experience. We're not here for the horrible sound qual and shaky concert videos.

That's all from me. GO FOURTH AND CREATE MY FELLOW POP CULTURE BABIES XXXX

-Sophie, Art Director

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Today’s Creator Spotlight 👉

Cassey

Popflex

Videos to watch 👇

🐫🐫 toe

hoodie that doesn’t hoodie

Inner thighs died

Cloud hoodie

Tweets from The Intern

Newsletters We Think You’ll Love

Ask the Editor

Q - I've tried using LinkedIn but it just doesn't seem to work for me. Am I doing this wrong or something? - Kimmy

Hey Kimmy,

LinkedIn is a super powerful platform, so you're doing the right thing by being on there. You may just not be using it quite right so you aren't getting what you want out of it.

So LinkedIn is a networking platform, which means you need to think about who you should be connecting to. A lot of people just have their colleagues or friends in their network. When really, you should be connecting with people who could be potential clients or employers.

As far as the conversations you want to be having, that totally depends on what you're trying to accomplish on LinkedIn. So think about your goals first, then come up with a few topics you can confidently post about.

My last suggestion is to make sure you engage on other people’s content. Because social media is a two-way street. And you can’t expect people to comment on your posts if you aren’t doing the same for them.

- Charlotte, Editor ♡