Ever wanted to bounce on a Big Mac bun?

Yeah, me neither.

But immersive brand experiences are getting more and more popular. Today you’ll find out why (and how to create one of your own).

In today's newsletter:

• Immerse yourself in a Big Mac (or learn how to create your own immersive experience for your customers, at least)

• Florist Bloom & Wild doesn’t want new customers (why the brand’s going for such a risky strategy)

• Trend plug - SlimeTok’s baaaccckkk (don’t worry—you don’t need to make slime to get in on this trend)

• How do I start offering community management to my clients? (here’s how you need to think about this…)

- Charlotte, Editor ♡

Are you looking for creative ways to connect with your consumers and fans? If so, have you ever thought about creating an immersive experience where they can interact with your brand?

Immersive Experience Marketing allows you to move beyond one-way communication and lets people interact with the things they love about your brand.

For example, McDonald's recently opened an immersive experience at the Outernet in London.

Surrounded by 8K LED screens and immersed in a multi-sensory journey, fans can learn more about the story of the Big Mac. They might see giant melting cheese come to life or searing patties sizzling. There are even burger buns to hop on!

So is live experiential marketing just another marketing fad?

[Keep reading]

-Ness, Community Manager

Florist Bloom & Wild Doesn’t Want New Customers

What happens when you stop trying to get new customers? 

UK online florist is about to find out.

At the end of the most recent financial year, the brand reported a 19% decline in revenue, compared to the previous year. They also experienced a staggering £100.2 mil in operational losses, compared to £20 mil the year before.

So what's a brand to do to stay afloat?

In a bold move, Bloom & Wild has announced they're no longer focusing on gaining new customers. Instead, they're putting all their efforts into customer retention.

And while this could save them some money in the short term, I'm wondering whether it's the best move.

I'm not the only one questioning their approach.

The Ehrenberg-Bass Institute for Marketing Science pointed out that it's hard for brands to grow loyalty without their growing market share. The idea of double jeopardy says loyalty increases as a brand's customer base increases.

This means smaller brands not only tend to have fewer customers. Those customers are generally less loyal than customers of bigger brands.

[Keep reading]

- Charlotte, Editor ♡

Trend Plug - SlimeTok’s Back

Slime has been a school craft for what seems like forever.

But it made its way to social media around 2016. And now homemade slime is back on TikTok (if it ever left? not sure). And the videos people are making about it are getting more absurd by the second.

Recent posts of people creating slime on their floors have been flooding our feeds. And each slime video is crazier than the last. 

How can you jump on the trend? 

Create your own slime!

Ok, I know that's probably not what you guys actually want to do. But, you could make some fun content reporting on or reacting to other people's slime videos.

For example:

• POV: slime videos getting millions of views while I slave at my 9-5.

• Rating slime creations by other creators

• Wondering how slime that costs $20 gets more views than our marketing team getting paid salaries

- Jony, Content Queen ♡

Tune in to the YAP Podcast

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Today’s Creator Spotlight 👉 Josh Rosen

On TikTok & Instagram

Check out which of their videos are going viral RIGHT NOW 👇

• Misery Monday

• Fellow ‘Trummers

• HCAT (HAIRSPRAY COMMUNITY AWARENESS TASKFORCE)

Ask the Editor

Q - Our marketing team wants to start offering community management to our clients. Where do we start? -Erica

Hey Erica,

Love to hear this! Community management is such an important part of brand building. The first thing you need to know is CM goes beyond answering comments and addressing issues. Because that's just doing the bare minumum. It's not enough to create a loyal community around your brand.

Effective CM is about building relationships with your audience. You want to foster a sense of belonging. You also want them to feel like you're providing value and actually care about them.

So think about how you can be proactive rather than reactive. This is the key to creating a real sense of connection with any audience.

- Charlotte, Editor ♡