Best of YAP 2024 || Wednesday, 18 December

December 18, 2024

Welcome to Day 3 of the Best of YAP 2024!

Our team’s taking a little holiday break, but don’t worry—we aren’t going anywhere.

Because over this holiday period, you’ll be treated to one of our fave articles in your inbox each day.

So whether you’re sitting by the fire with a warm cup of cocoa (lookin’ at you, Northern hemi folks), or hitting the beach (for those of us having a summer Christmas), you can catch up on some reading and remind yourself of what a wild year 2024 was.

Catch ya in 2025!

- Charlotte, Editor ♡

I’m going to let you in on a little secret...

Your personal brand is the key to your 2025 business goals.

You want to work with people you know, like, and trust. So do your clients.

How do you become someone potential clients know, like, and trust?

You create content, and lots of it.

And how do you create lots of content?

Well, we can help you with that bit.

This month only, my copy team is running a year-end special on our ghostwriting services.

Every month, we get our ghostwriting clients 550,000 impressions and 15,000 engagements on LinkedIn (that’s organic reach!!).

Let us write your posts for you so you can get that kind of exposure for your business, too.

Sign up before 30 December and get 45% off ghostwriting for the whole year.

- Charlotte ♡ 

Your Dummy-Proof Guide to (finally) Starting a Podcast

Podcasting is blowing up, with close to 500 million listeners globally. So if you haven’t jumped into the world of podcasts yet, now’s the time. Just make sure you have your ‘why’, ‘who’, and ‘what’ crystal clear so you’re set up for success.

As of January, this year, there were 464 million podcast listeners worldwide. And that's a number that's projected to reach 504.9 million by the end of 2024.

And while we do not need more half-brained highly opinionated amoeba with microphones, a podcast is undeniably a great avenue for growing your personal brand or business.

The podcasting landscape is currently booming.

With podcasting being a $25B industry, and one of the most inexpensive ways to create content, why haven’t you started one yet?

I’m guessing it’s because you don’t know where to start. That’s totally fair. We are not born with this innate knowledge. Plus, it’s a fairly new medium, so unfortunately, we haven’t inherited the gift from our ancestors, either.

What we do have, is access to the internet.

And what you have, is me, compiling a little starter pack for you if you’re looking to explore your podcasting abilities.

You’re so welcome.

But first, you need to know why you’re making the damn thing.

A podcast without a purpose is, well, just a sh*tty conversation with no direction or point. Like that of two finance bros at St Alice on a Friday night who have had a little too much co-curricular fun.

Your ‘why’ will give purpose to everything else and keep you motivated along the way.

So let's think this through. Are you creating a podcast because you:

  • Want to market yourself or your brand, and grow authority and trust?

  • Need a creative outlet?

  • Are looking to build community?

  • Want to educate or entertain your audience?

These are the most common reasons for starting a podcast. But until you answer your own 'why?' you won't be able to design podcast content that aligns with your vision or your goals.

Once you've nailed down your 'why,' up next is your 'who'.

-Sophie, Writer

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