 Hey twin,This week got messy fast: deepfakes, lawsuits, and an $18B “alibi” from Meta. Six stories, one very online week. Grab a coffee and dig in below. Indulge. THE LOCK-IN The Lock-In is a weekend where you actually finish the thing.Twenty business owners lock themselves in one room for a weekend and leave with the thing built, not just planned. It runs at the TAS office in Auckland, fully catered all weekend, with Stanley and the whole team on the floor the entire time. This one lands next weekend, September 12-13. THIS WEEK’S DEEP DIVES Influencer burnout, trend fatigue, and AI slop have all collided into the same exhausted scroll. Sophie says the fix isn’t to shout louder over the noise, it’s to turn your volume down until people have to lean in. Turn off the ring light, kill the content quota, and let the algorithm work for someone else...[read more] The deepfake conversation used to be about kids hurting other kids. Now the teachers are the target, as students turn AI nudification apps on their own staffroom. Sophie breaks down why the institutional response so far is a masterclass in looking the other way...[read more] Elon Musk’s xAI is suing Minnesota to stop a law that makes deepfake nudification illegal, and yes, that is really the argument. Sophie unpacks the lawsuit and the five word response from Minnesota’s governor that landed harder than any legal brief...[read more] Meta just agreed to pay eighteen billion dollars for hooking kids on the feed, and the headlines are calling it a reckoning. Sophie reads the fine print and finds a corporate insurance policy with a clause that quietly boxes in every rival platform too...[read more] Ghost posting is Gen Z’s new move: publish, then archive before the algorithm even notices. Sophie explains why the internet’s most online generation is deliberately hiding its own content, and what that means for anyone still chasing reach...[read more] I’m obsessed with this new trend, the perfect antidote to the abundance of ugly AI posters we’re seeing in every local café and retail store at the moment...[read more] Not going viral yet?We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day. PSST…PASS IT ONShare Your ATTN PleaseKnow a marketer who needs to be in the know? Send them your link and climb the referral rewards ladder. |