Happy Sunday! Let’s wind down and catch up on the smartest, weirdest, and most useful marketing moments from the week. Read up!

P.S. Have you watched Heated Rivalry yet?

- abdel khalil, brand & marketing executive

Gen Z is ghosting booze, and the alcohol industry is panicking. Celebrity tequila and wellness-washed cocktails are not convincing anyone. The vibe is still there, but the hangover tax is not...[keep reading]

Marketing has become the product. A Nike swoosh on a mountain can do more than a polished campaign ever could. If you are wondering why the most unserious brands are winning, it is this…[keep reading]

Real deaths are getting turned into scrollable content. Memes, remixes, “breakdowns,” and discourse strip the person out of the tragedy. This asks what it is doing to our brains, and if we can undo it...[keep reading]

New to TikTok and already exhausted. Every scroll is beef, response videos, and creators manufacturing conflict for views. This breaks down how the drama economy works, and why it keeps getting worse...[keep reading]

The biggest show of the moment barely marketed itself. A built-in fanbase did the heavy lifting, and the buzz went nuclear fast. A reminder that sometimes the smartest strategy is getting out of the way...[keep reading]

Wellness culture is so fake it is starting to collapse under its own perfection. Enter the marathon runners who celebrate with cigarettes and beers and still crush it. Messy, human, and weirdly refreshing…[keep reading]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.