You must be overly serious about this marketing thing.

Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Sip slow, scroll slower and read up!

- abdel khalil, brand & marketing executive

What started as memes about being “very Chinese” quietly turned into real cultural adoption. Gua Sha, lymphatic drainage, Lunar New Year traditions, even brand launches are crossing cultures faster than ever. A look at how TikTok is reshaping cultural exchange in real time...[read more]

Reddit went from anti-advertising wasteland to one of the most trusted marketing channels online. Brands are winning with nostalgia, niche communities, and campaigns that unfold slowly instead of shouting at people. If you still think Reddit is not worth your time, think again...[read more]

In the middle of nonstop doomerism, genuinely good things are still happening. A baby monkey with an IKEA plushie, a friend learning Iranian pastries, laws protecting victims online. Small moments that quietly prove the internet is not completely cooked yet...[read more]

The Netflix doc says the toxic modelling era is over, but the pressure never left. It just got rebranded as wellness, clean living, and influencer routines that hide the truth. Same insecurity economy, better PR...[read more]

Adults are organising hide and seek tournaments, singles wrestling nights, and chaotic offline games just to feel real again. It sounds silly, but it might be the antidote to endless scrolling and optimised lives. The return of play is starting to look like a real cultural shift...[read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.