Happy Sunday!

What better time to step away from the chaos for a bit to catch up on everything you’ve missed in marketing recently?

Here are our fave articles from the last week… 

Why YouTube is a marketing weapon for brands
tl;dr - YouTube has evolved into a dynamic social networking hub and digital marketing powerhouse, now rated the coolest brand of 2024. With 2.49 billion monthly users, it’s an essential platform for brands looking to engage diverse audiences…[Read more]

Is the ‘trad wife’ movement as innocent as it seems?
tl;dr - The rise of the ‘trad wife’ is a reminder of the importance of looking at the underlying messages and socio-political implications behind online movements. Before aligning with any trend, brands should consider whether it truly reflects their values…[Read more]

Eric Cantona’s live TV stunt pays off
tl;dr - Eric Cantona’s unexpected outburst during a live broadcast turned out to be a marketing stunt, promoting Premier League streaming in Africa. The viral moment, which generated millions in earned media, shows how a well-executed stunt can pay off…[Read more]

How to turn your personal brand into an empire
tl;dr - A strong personal brand can be the foundation for building an empire. Kris Jenner, who’s successfully built a multi-billion dollar brand around herself, has created a MasterClass teaching others how to develop a brand like she has…[Read more]

Hinge shares real (& messy) love stories in new campaign
tl;dr - Hinge's new campaign, 'No Ordinary Love,' tells the real love stories of couples who met on the app. By using authentic storytelling, this campaign shows the somewhat messy realities of finding love on dating apps, and celebrates that every couple’s love story is unique.…[Read more]

How the Nelk Boys turned prank content into a multi-million dollar brand 
tl;dr - The Nelk Boys went from YouTube pranksters to a brand that rakes in $70 million in merch alone. In just 4 years, their 'Full Send' brand has become a lucrative empire with loyal fans who eagerly buy into their exclusive drops and associated products.…[Read more]