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- Weekly Digest || Sunday, 11 May
Weekly Digest || Sunday, 11 May

Ok, you’ve waited all week for this.
it’s your sunday digest; your catch-up on everything that mattered in marketing (before it changes again, obviously). grab a drink, get comfy, and dive in.
- abdel, brand & marketing executive
THIS WEEK’S DEEP DIVES

In a time where it seems like everything is speeding up, smart brands are slowing down, moving away from viral chasing to build lasting connections rather than chasing fleeting digital moments…[Read more]
Forget “Brat Summer.” For those heading into the warmer months, here are the cultural phenomena that will define the season this year (plus how brands can jump on board)…[Read more]
Break free from copycat marketing tactics and learn how to stand out by confidently contradicting industry norms, transforming your brand from a desperate competitor to a market leader…[Read more]
Sensory experiences make your brand more memorable, so here’s how you can engage your audience beyond passive content that’s easy to forget…[Read more]
With consumers being burnt out on 11-step skincare routines, multifunctional products might just be the newest trend. Maybe those 3-in-1 men’s products were onto something…[Read more]
Disney's marketing team underestimated how popular their "Andor” series would become, but now the brand is fully leaning in…[Read more]
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