Weekly Digest || Sunday 12 October

Look who’s opening their emails on a Sunday

You're here. And that means you're still one of us; the ones trying to cut through the noise and figure out what actually matters.

This week’s Sunday Digest is packed with weird, sharp, and oddly reassuring marketing ideas. The kind that don’t always give answers, but definitely make you think.

Pour a drink (or seven). Read up.

- abdel khalil, brand & marketing executive

FREE EVENT in Auckland next Wed👇

You’ve got great ideas. But if you can’t communicate them, what’s the point?

Whether you’re pitching clients, asking for investment, or trying to get your boss to back your pet project, the magic is in knowing how to get your message across clearly. In this session, Nathan James, Creative Director at The Attention Seeker, breaks down what it actually takes to be better at communication.

You’ll learn:

✅How to think sharper
✅How to communicate so people just “get it”
✅How to sell your ideas to your boss, potential clients—anyone

Whether you’re chasing a promotion, eyeing a career change, or wanting to start your own thing, this session is designed to help you think and communicate better.

15 Oct | 5:30-7:30pm | Grey Lynn, Auckland

THIS WEEK’S DEEP DIVES

Storytelling as a balm for cultural collapse

When everything starts feeling like noise, stories still offer something solid to hold onto. Mythmaking isn’t just some branding cliché, it might be the most human way to anchor meaning in a world that’s glitching out…[Read more]

How brands can do Halloween the right way

Spooky season deserves better than neon cobwebs and cheap plastic. Halloween is already full of ritual, play, and transformation. So if your brand insists on being corny, that’s on you…[Read more]

The romance of logging on (and what marketers can learn from it)

The internet used to feel like a place you entered. Now it’s just... there. Always on. The brands that win today will rebuild those doorways, making digital spaces feel like somewhere worth showing up to again... keep reading…[Read more]

Is brand differentiation overrated?

We’re all told to stand out, but maybe the real trick is being recognisable enough to stick. Distinctive beats different. Familiarity builds trust. And consistency? That might be the real flex…[Read more]

The internet as a mood board for selfhood

Online, identity has become something we curate and perform. And marketers are cashing in. When every product is also a personality signal, the question becomes: are you selling something helpful, or just another aesthetic…[Read more]

Post-truth marketing: How do you build a brand when no one believes anything?

Trust in media is tanking, and marketing is caught in the fallout. Facts don’t land. Feelings do. If your brand wants to survive in a post-truth world, you’ll need to show receipts, not just stories…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.