Weekly Digest || Sunday, 13 July

July 13, 2025

welcome to your sunday catch-up

this week’s marketing moments include some underdog trickery, a bunch of faceless bots stealing clout, and a gentle reminder that your brand voice might actually need a voice.

scroll slow. read the articles. reuse the takes on monday like they’re yours.

- abdel khalil, brand & marketing executive

Stop winging it. Start running paid ads that work!

This 90-minute workshop is for marketers who are ready to stop spinning their wheels and start running social ads with a clear, proven plan that drives real sales.

In this session, you’ll learn:

✅ What to post, how often, and in which format (templates included!)
✅ How to set up your first (or next) campaign so it’s built to convert
✅ The one thing every successful campaign gets right
✅ How to track what’s working & tweak what’s not

PLUS The latest best practices for Meta ads in 2025.

Ask questions. Get answers. Leave ready to grow your sales and scale your business.

Wednesday, 30 July | 8:30–10:00am NZT | $59 NZD

THIS WEEK’S DEEP DIVES

Audio isn’t just background noise anymore. It’s intimate, low-lift, and quietly becoming one of the smartest ways to build trust and cut through the scroll…[Read more]

Heineken and Walmart are ditching the polished playbook and borrowing tactics from startups, showing that challenger energy now wins hearts no matter your size…[Read more]

When headlines are bleak and everything feels on fire, marketing still happens. But the brands that get it right know how to read the room without going silent…[Read more]

Anna Wintour didn’t just build a personal brand. She created a cultural force so consistent and powerful that even her silence became part of the strategy…[Read more]

The fastest-growing creators on your feed don’t have faces, feelings, or follower drama. They’re scalable, clickable, and turning content into a numbers game…[Read more]

AI is thriving, community is currency, and LinkedIn got hot (?) But some of the biggest predictions from earlier this year didn’t quite hit the mark…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.

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