Time for your weekly digest of YAP, that is.

Six hits of marketing that will get you up to speed for Monday’s first meeting of the day. Sip, scroll, take it slow.

- abdel khalil, brand & marketing executive

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Step 1: Opt into the competition here. You can only be in to win if you’ve done this step!

Step 2: Share YAP with your friends using your unique referral link 👇

Step 3: Check out the leaderboard every Friday to see who’s on top (hopefully you!)

Step 4: Win $1000. Whoever has referred the most friends to YAP by 31 Jan gets the prize money.

Alright, time to get sharing!

**T&Cs apply

Move over Q4, there’s a new season on the calendar: the post-holiday momentum window where people plan, reset, and quietly shop again. It’s the most slept-on growth period brands aren’t preparing for…[keep reading]

The Omnicom–IPG merger signals more than efficiency, it’s the fading of creative lineage and identity. As giants consolidate, independents might be where originality survives…[keep reading]

Netflix’s latest mega-move isn’t just a business flex, it’s a cultural earthquake. The future of movies may belong to the streamers, but the price could be the soul of cinema…[keep reading]

We’re living in a loop where every trend feels new because we’ve collectively lost the plot. Here’s how digital overwhelm is erasing our cultural memory, and what fills the void…[keep reading]

The future of creative work isn’t coming from agencies or studios. It’s being built in DMs, Notion pages, and side accounts. A new class of shadow freelancers is rewriting what careers look like when job security stops being promised…[keep reading]

Being online, responsive, and available is starting to look low status. As power shifts toward those who can afford to disappear, tech is being pushed into an anti-accessibility arms race…[keep reading]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.