Weekly Digest | Sunday 14 September

It’s Sunday! (finally)

Which means it’s your Weekly Digest. You know, your chance to catch up on everything that’s happening in marketing right now. We’re talking the season of nothingness, ai fatigue, and everything in between.

So pour yourself a cup of a drink of your choice (I am NOT one to judge) and get reading!

- abdel khalil, brand & marketing executive

PRESENTED BY THE ATTENTION SEEKER

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You’ve seen other businesses blow up online and thought:
“How the hell did they do that?”

You're not missing some secret magic formula. You’re just missing the right strategy. So let us help you build one (in just 1 day!).

At the Cohort Intensive, you’ll get:

✅ A full content strategy
✅ A repeatable system you can stick to
✅ A plan to grow your business through social

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We recently helped Tough Yarns with their social strategy. Three months later? They’ve got 77K+ followers across IG & TikTok.

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24 Oct | Auckland | $3000 |12 spots

THIS WEEK’S DEEP DIVES

From feed to front window (how the internet has colonised the corner store)

Your corner store is officially a TikTok playground, and the internet has spilled out into the real world. Viral products no longer wait for demand; demand waits for virality. It’s chaotic, kitschy, and weirdly mesmerizing, like walking through a browser tab without the safety of a screen…[Read more]

Reputation is the new ROI

Brands aren’t selling products anymore; they’re selling morality, identity, and cultural alignment. One viral misstep and suddenly your logo is a political battlefield, your ad a referendum on taste and values. In this world, reputation doesn’t follow money. It drives it, and everything else is just background noise…[Read more]

How to make customer reviews your secret weapon

Forget flashy campaigns and influencer hype; real people’s opinions now rule the game. A well-placed review can make or break a product faster than any ad ever could. Treat them right, incentivize honestly, and your customers quietly become your best marketing team, one screenshot at a time…[Read more]

Digital intimacy in the age of parasocial everything

We crave closeness, even with people who don’t know we exist, and brands are cashing in on that emotional need. Parasocial relationships are now a business model, loyalty monetized through relatability, memes, and staged vulnerability. It’s comfort with strings attached, and somehow, we all keep coming back for more…[Read more]

Why everyone's doing visual decluttering (and where it leaves brands)

Visual overload has pushed consumers to quietly revolt, stripping labels and reclaiming their personal space. Minimalism isn’t just aesthetic; it’s survival, a way to breathe in a world shouting at you from every angle. Brands that can offer calm, subtlety, and trust will be the ones that actually stick…[Read more]

Everyone’s “locking in”, and maybe that’s a good thing

Gen Z has discovered that logging off can be radical, and absence is now a social superpower. Focus, discipline, and intentional silence have replaced burnout as the ultimate flex. It’s about thriving while the world scrolls itself into chaos, proving that less noise can be louder than any trend…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.