Weekly Digest | Sunday, 17 August

August 17, 2025

Welp, it’s Sunday

And so is your weekly digest: the quick hit of everything worth knowing in marketing before it all flips again. Grab your drink of choice (yes, even that one) and settle in

- abdel khalil, brand & marketing executive

THIS WEEK’S DEEP DIVES

When everyone can make anything in seconds, the smartest move isn’t output, it’s discernment. Taste is the new filter, and your ability to choose what matters is the real creative edge...[read more]

Body horror isn’t just making a comeback, it’s holding up a mirror. In a world where identity is constantly remixed and filtered, the genre feels less like fantasy and more like truth with the saturation turned up...[read more]

Perfectionism is just fear with good PR. Tyler’s creative philosophy is simple: finish it, release it, move on. And honestly, that might be the most liberating strategy in the whole game...[read more]

Nothing is truly original and that’s not a flaw, it’s the blueprint. The real creative flex is how you remix, reinterpret, and more importantly, make it yours in a way that actually lands today…[read more]

Expanding into a new market isn’t just about logistics, it’s about translation. From soft launches to relationship-building, here’s how to grow across borders without losing your edge...[read more]

Virality used to shift culture. But now, it barely lasts the scroll. But if you want your content to stick, stop chasing mass and start designing for depth, remix, and repeatability...[read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.

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