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- Weekly Digest || Sunday, 18 May
Weekly Digest || Sunday, 18 May
You made it to Sunday.
Time to catch up on everything you missed (or pretended to read) in marketing this week. From weird brand moves to trends worth actually caring about, it’s all here, wrapped up and ready for your scroll. So grab your drink of choice, your phone charger, and settle in.
- abdel, brand & marketing executive
THIS WEEK’S DEEP DIVES
Running a small brand means doing everything yourself. This guide walks through a content strategy that actually fits your time, budget, and energy, without expecting you to be online 24/7…[Read more]
When war updates start looking like GRWMs, something's off. So, how is TikTok reshaping how we process global crises, and what responsibility do brands have in a world of aestheticised tragedy?…[Read more]
The best brands are acting more like movie studios than marketers. From worldbuilding to humour to lore, this is why entertainment is no longer a nice-to-have. Because it's now the main character…[Read more]
The old-school campaign model is fading fast. Brands that succeed now are fast, flexible, and human. This is your guide to real-time marketing that still makes room for strategy…[Read more]
Pretty posts aren’t enough anymore. Audiences want honesty, direction, and actual value. Here’s how to build a personal brand with depth, personality, and staying power…[Read more]
Digital ads are efficient but uninspired. This read is part rant, part reality check, and part rallying cry for creative teams to bring back charm, taste, and storytelling…[Read more]
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