Oh hey you!
From clavicular Tiktok to algorithm bait…
None of this is random.
This week breaks down what’s actually driving it. Sip on something nice and scroll along!
- abdel khalil, brand & marketing executive
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THIS WEEK’S DEEP DIVES
“Whimsy” isn’t just a vibe shift, it’s a reaction to burnout. People are rejecting optimisation culture and leaning into play, absurdity, and things that make zero logical sense but feel good. For brands, that’s not cute, it’s conversion. Playfulness lowers resistance and cuts through a feed full of beige sameness…[read more]
The way we present ourselves online has completely flipped. From obvious performance (duck face) to performative detachment (Gen Z stare), and now into a split between hyper-perfect avatars and “authentic” ugly shots. The real shift? Your face isn’t expression anymore, it’s strategy…[read more]
Weird collabs aren’t random, they’re engineered. When brands smash unrelated things together, it creates just enough confusion to stop the scroll and force engagement. In a feed full of polished content, chaos is what gets attention…[read more]
“Bread and circuses” never went away, it just evolved. Instead of physical spectacle, we now have endless content, products, and distractions keeping us occupied. Marketing doesn’t just sit in that system, it fuels it…[read more]
Half of all ads are less engaging than watching a cow chew grass. Not because brands lack budget, but because they prioritised efficiency over actually being interesting. The internet doesn’t reward reach anymore, it rewards attention…[read more]
A simple fashion Reel turned into a full-blown clash with the manosphere. What looks like aesthetic preference is actually tied to deeper ideologies around power, dominance, and identity. Even a pair of jeans can trigger someone’s entire worldview…[read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.