Weekly Digest || Sunday, 20 July

You made it to Sunday. Congrats.

Welcome to your weekly dose of what the hell is going on in marketing. We’ve sifted through the chaos so you don’t have to. Just kick back, sip whatever's in your cup (no judgement), and scroll through the good stuff.

- abdel khalil, brand & marketing executive

Want the secret sauce for running ads that actually get you leads?

Join us for a 90-minute workshop that replaces guesswork with a step-by-step setup for profitable campaigns that turn scrolls into sales.

In this session, you’ll learn:

✅ What to post, how often, and in which format (templates included!)
✅ How to set up your first (or next) campaign so it’s built to convert
✅ The one thing every successful campaign gets right
✅ How to track what’s working & tweak what’s not

PLUS The latest best practices for Meta ads in 2025.

Ask questions. Get answers. Leave ready to grow your sales and scale your business.

Wednesday, 30 July | 8:30–10:00am NZT | $59 NZD

THIS WEEK’S DEEP DIVES

500 newsletters later: what we've learnt from 17 months of YAP-ping

We started this newsletter with zero experience, a chaotic content plan, and a hope that people might care. 500 sends and 14,000 subscribers later, here’s everything we learnt about building an audience from scratch...[read more]

Alright so, what’s next? Predictions for the rest of 2025

We’re entering a marketing era where gloss feels fake, chaos is intentional, and B2B brands are acting like TikTok meme pages. The second half of 2025 is about to look very different from the first...[read more]

They love you, so why aren’t they buying?

The comments are glowing, the influencers are posting, and the hype is real. But if the sales still aren’t moving, something deeper is breaking between your story and the actual experience...[read more]

Marketing has a nepo baby problem

We keep greenlighting the same recycled ideas because they’re familiar, not because they’re good. The industry’s obsession with what worked before is quietly killing originality...[read more]

How brands can win in little treat culture

Big dreams feel out of reach, so we’ve turned to mini luxuries to get through the week. If your product delivers a quick hit of joy, you might be someone’s new coping mechanism...[read more]

The delulu economy: how feminine fantasies are shaping marketing

Soft life aesthetics, spiral-bound journals, and lip gloss that matches your moodboard aren’t just trends. They’re survival tactics in a world where spending feels like self-soothing...[read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.