Look at you, opening your inbox on a Sunday (on a late December at that)
You must be overly serious about this marketing thing.
Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week, before we get to the best of YAP tomorrow. Sip slow, scroll slower and read up!
- abdel khalil, brand & marketing executive
Win $1000 by sharing YAP with your friends
Right now, we’re running our biggest referral competition ever!
Want a chance at winning a cool thousand bucks? Here’s how it works:
Step 1: Opt into the competition here. You can only be in to win if you’ve done this step!
Step 2: Share YAP with your friends using your unique referral link 👇
Step 3: Check out the leaderboard every Friday to see who’s on top (hopefully you!)
Step 4: Win $1000. Whoever has referred the most friends to YAP by 31 Jan gets the prize money.
Alright, time to get sharing!
**T&Cs apply
THIS WEEK’S DEEP DIVES
Every industry cycle demands sacrifice. Sometimes growth means letting go of the ideas, projects, or platforms you once built with love. This is why creative detachment is becoming a survival skill…[keep reading]
The AI that wins market share will not be the smartest. It will be the one people trust, feel safe with, and see themselves in. As performance converges, the real fight is moving from benchmarks to brand…[keep reading]
Canned tuna used to be the least sexy thing in your pantry. Fishwife gave it colour, culture, and actual personality, turning canned food into something people want to be seen with. Proof that no category is too boring for a glow-up…[keep reading]
AI didn’t kill marketing jobs, it erased the training wheels. As entry-level roles collapse into “be strategic on day one,” a whole generation is being asked to perform before they’ve been taught how…[keep reading]
The pitch used to be a showdown. Now it’s a workflow. As AI turns creativity into a polite pipeline, the real fight is shifting from the boardroom to the space between human taste and machine efficiency…[keep reading]
The gap between who we are online and who we are offline is no longer subtle. What used to feel playful now feels like performance, and the mask isn’t slipping anymore, it’s glitching…[keep reading]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.