Look at you, opening your inbox on a Sunday.
You must be overly serious about this marketing thing.
Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Sip slow, scroll slower and read up!
- abdel khalil, brand & marketing executive
THIS WEEK’S DEEP DIVES
Death To Stock openly shared their full creative process and still made people want their product more. Radical transparency builds trust, proves your expertise, and turns useful content into a sales pitch people actually welcome...[read more]
The slang filling your feed may come from deeply toxic corners of the internet that most users have never heard of. Words outlive their creators, and culture quietly carries ideas long after their origins disappear...[read more]
Your social following feels like an audience until an algorithm wipes it out overnight. Real leverage comes from owned channels like email, SMS, and communities where you control the relationship...[read more]
AI is flattening brand voices into safe, polite copy that sounds identical across industries. The only way out is specificity, personality, and a point of view strong enough to risk annoying the wrong people...[read more]
Cultural relevance happens when people talk about your brand without being prompted. It comes from listening properly, showing up for your community, and creating ideas that connect with real moments in people’s lives...[read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.