Look at you, opening your inbox on a Sunday.
Hey, I respect it! Let’s catch you up on the smartest, weirdest, and most useful marketing insights from the week. Read up!
- abdel khalil, brand & marketing executive
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THIS WEEK’S DEEP DIVES
Alternative used to mean something. Now it’s an aesthetic you can download, wear, and drop without ever touching the culture behind it. When everyone looks “different,” the question becomes what actually still is...[read more]
AI made creating anything fast, easy, and almost identical. The real advantage now is knowing what is actually good, what to keep, and what to throw away. In a world of endless output, taste might be the only thing that still matters...[read more]
Gen Z was supposed to kill physical retail, but they might be bringing it back instead. The same need for instant gratification is pushing people offline, not away from it. The mall is becoming something else entirely...[read more]
The influencer model is starting to crack, and something quieter is replacing it. Smaller, trusted voices in niche communities are driving more action than massive followings ever did. The people that matter most might not be visible at all...[read more]
One employee with a phone did what entire marketing teams couldn’t. No strategy decks, no approvals, just posting what she actually cared about and it worked. A reminder that sometimes the biggest unlock is getting out of your own way...[read more]
In less than a year, ChatGPT went from exciting to something people hide. The shift wasn’t just technical, it was cultural. Using it now says more about you than the output ever could...[read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.