Look at you, opening your inbox on a Sunday.
You must be serious about this marketing thing.
Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Read up!
- abdel khalil, brand & marketing executive
THIS WEEK’S DEEP DIVES
Algorithms don’t reward morality, they reward engagement. Using the alleged D4vd case and the wider Chris Brown blueprint as examples, this piece explores how the media, streaming platforms, and online fandoms continue turning abusive men into profitable cultural products long after the harm is public…[read more]
The Devil Wears Prada 2 sells journalism as glamorous cultural power while the real industry collapses under layoffs, AI disruption, and creator-economy pressure. The article explores why audiences still romanticise legacy media jobs that barely exist anymore, and how nostalgia marketing keeps selling us the fantasy of creative prestige over reality…[read more]
American flag sweaters, cowboy boots, Lana Del Rey, Beyoncé’s Cowboy Carter era. Gen Z is embracing Americana aesthetics without actually embracing patriotism. The article explores how brands are selling “America” as a costume, aesthetic, and identity playground completely detached from politics or national pride…[read more]
The internet is obsessed with looking intellectually tortured right now. Think expensive coffee, designer glasses, existential captions, and vague references to late-stage capitalism. But beneath the aesthetic “depth” is a generation trying to romanticise burnout, uncertainty, and modern collapse into something prettier to post online…[read more]
The manosphere is evolving. Instead of obvious podcast bros, a new wave of creators are building audiences by pretending to be progressive male allies online. The article breaks down how emotional baiting, feminist talking points, and “safe space” branding are being weaponised for engagement, trust, and ultimately influence…[read more]
Launching a brand isn’t just dropping a new logo and praying people care. From transitional branding and rollout strategy to multi-channel launches and building momentum properly, this is a practical breakdown of how to launch or rebrand without confusing your audience or disappearing into the void…[read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.