Sundays are for catching up
This week was all about one thing:
What happens when everything is easier to make, but harder to believe?
Grab a drink and let’s just get straight into it.
- abdel khalil, brand & marketing executive
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THIS WEEK’S DEEP DIVES
Internet language isn’t evolving, it’s being stripped for parts. Phrases born in specific communities are flattened, repackaged, and recycled until they mean nothing. What feels like “culture” is often just high-speed extraction…[read more]
Brands are rejecting hyper-polished AI visuals and going backwards on purpose. Pixelated, low-fi, slightly broken aesthetics feel more human than perfection ever could. In a world that feels simulated, people are choosing the glitch…[read more]
The fitness industry didn’t get safer, it got smarter at marketing. Steroids have been repackaged as “wellness,” dressed up in clinical language and sold as self-care. Same behaviour, new branding, way less scrutiny…[read more]
The algorithm doesn’t understand “enough.” It takes life moments like weddings, travel, even parenting, and turns them into endless comparison loops. What should feel meaningful starts to feel like a performance you’re failing…[read more]
The old ways of spotting what’s real don’t work anymore. Clean, polished content with no trace used to signal authenticity… now it’s often the opposite. In a feed flooded with AI slop, truth isn’t losing because it’s wrong, it’s losing because it’s slower…[read more]
Silicon Valley’s latest flex isn’t better products, it’s more output. Tokenmaxxing is about flooding the internet with AI-generated everything, faster than anyone can process. It’s being sold as productivity… but it’s really just noise at scale…[read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.