Weekly Digest || Sunday, 27 July

Ok, you’ve waited all week for this.

You know the deal by now. Six deep dives. One tap away. Grab a drink, kick back, and pretend Monday doesn’t exist for a little longer.

- abdel khalil, brand & marketing executive

**Only 3 days to go**

Join us for a 90-minute workshop that replaces guesswork with a step-by-step setup for profitable campaigns that turn scrolls into sales.

In this session, you’ll learn:

✅ How to set up your first (or next) campaign so it’s built to convert
✅ The one thing every successful campaign gets right
✅ How to track what’s working & tweak what’s not

PLUS The latest best practices for Meta ads in 2025.

Ask questions. Get answers. Leave ready to grow your sales and scale your business.

Wednesday, 30 July | 8:30–10:00am NZT | $59 NZD

THIS WEEK’S DEEP DIVES

How to make your strategy stick

Coming up with the idea is the easy part. The real job is getting people to believe in it, carry it forward, and actually bring it to life…[Read more]

How to look worth it (a cheat sheet for creating perceived value in tough times)

In a world where people are buying less but judging more, looking like you're worth it is half the game. Here's how to show value without slashing prices…[Read more]

Put down the brain rot strategy (do this instead)

Everyone’s trying to be “unhinged” online, but most brands just end up sounding lost. Chaos isn’t a personality and it definitely isn’t a plan…[Read more]

How to stop mimicking culture and engage with it instead

Culture isn't something you copy and paste. It's something you earn your way into by listening, showing up with intention, and actually belonging there...[Read more]

Why generational labels are lazy (here’s what to use instead)

People don’t act their age, they act on their desires. If you’re still targeting by demographics, you’re missing what really drives behaviour...[Read more]

Why your content strategy should feel like a TV show 

If your brand only shows up to sell, people will tune out. The brands that last are the ones building stories, characters, and reasons to come back…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.