Weekly Digest || Sunday 28 September

Well… That didn’t go as planned

Our earlier send had the incorrect links (blame the phone right?)

Anyway, here’s the actual fixed, real deal so you can catch all of this week’s deep dives minus the scavenger hunt.

- abdel khalil, brand & marketing executive

PRESENTED BY THE ATTENTION SEEKER

0 —> 77K followers in 100 days? This could be you.

You’ve seen other businesses blow up online and thought:
“How the hell did they do that?”

You're not missing some secret magic formula. You’re just missing the right strategy. So let us help you build one (in just 1 day!).

At the Cohort Intensive, you’ll get:

A full content strategy
A repeatable system you can stick to
A plan to grow your business through social

…all alongside the team with 3.2M+ followers & 100M monthly views.

We recently helped Tough Yarns with their social strategy. Three months later? They’ve got 77K+ followers across IG & TikTok.

Why shouldn’t your brand be next? 👇

24 Oct | Auckland | $3000 |12 spots

THIS WEEK’S DEEP DIVES

Casual posting is starting to feel cringe, and that sucks. The internet used to be full of blurry selfies and stupid little updates. Now it’s strategy or, worse silence…[Read more]

Social media feels too risky to share on, so we’re all lurking and DMing instead. That quiet shift is literally reshaping how billion-dollar platforms operate…[Read more]

The algorithm that made everyone feel seen might be about to change. If that happens, we don’t just lose reach. We lose one of the last weird corners of the internet…[Read more]

Cringe is currency now. The content you hate-watch might be working better than the stuff you actually like. Deep down, you know you’re a little obsessed…[Read more]

Growth isn’t just about going viral. It’s about testing, failing fast, and showing up anyway. Even if your worst-performing video still pulled 10k views…[Read more]

Even the softest trends carry hidden ideologies. In a world of matcha routines and high-value discourse, marketers need to decode what their aesthetics are really selling…[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.

Reply

or to participate.