You must be serious about this marketing thing.

Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Read up!

- abdel khalil, brand & marketing executive

Get more points, level up through tiers and earn YAP Dollars faster. Then spend them on actual stuff during Rewards Week. Here's what counts:

First Rewards Week is 31 March - 6 April. Check out your dashboard to see how much you've earned so far 👇

Brands aren’t shaping culture, they’re chasing it. Relevance now comes from actually understanding and participating in culture, not throwing money at it...[read more]

ABC scrapped an entire season days before launch after unseen footage surfaced. It’s a brutal reminder that influencer partnerships carry risks you can’t fully control...[read more]

Old recession indicators are out. Gen Z is signalling economic stress through aesthetics, dupes, and “smart” consumption that’s way more visible than before...[read more]

Platform insiders broke down the biggest mistakes killing early momentum. It’s not about going viral, it’s about building something sustainable from day one...[read more]

War is being discussed as an economic inconvenience while people are dying. The disconnect between human cost and market conversation is impossible to ignore...[read more]

A TikToker pulling the Oscars red carpet out of a dumpster got more attention than the ceremony itself. That says everything about where culture is right now...[read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.