You’re clearly taking this marketing thing seriously. Here’s a quick rundown of the sharpest, strangest, and actually useful moments from the week. So go on, have a scroll.

- abdel khalil, brand & marketing executive

Bleached brows aren’t just fading, they’re exposing a deeper cultural shift towards conformity over rebellion. As trends turn conservative and the mainstream retreats to “safe” aesthetics, the real ones are the ones who never needed permission to stand out in the first place ...[read more]

The “good at the blue store” trend isn’t cute, it’s selling dependence and helplessness as aspirational femininity. What looks playful is quietly pushing women backwards...[read more]

Keith Haring’s art isn’t just an aesthetic, it’s activism that brands keep stripping of meaning. What started as urgent protest is now being repackaged into palatable products, and the message is getting lost in the process...[read more]

Infantilisation isn’t just a trend, it’s a strategy keeping entire generations passive, nostalgic and easy to control. What feels like comfort and escapism is quietly limiting growth, discouraging change and making regression look like culture]…[read more]

The “signal economy” isn’t a revolution, it’s marketing jargon repackaging basics to sell you something. Strip away the buzzwords and it’s the same fundamentals dressed up to sound more complex than they are...[read more]

Bourbon-infused Easter eggs aren’t innovation, they’re a sign of culture being stripped of meaning and sold back as premium nostalgia. What used to be a holiday is now a data-driven, adult-focused consumption loop dressed up as “treating yourself”...[read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.