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- Weekly Digest || Sunday, 6 July
Weekly Digest || Sunday, 6 July
look, someone made it to sunday!
Congrats on surviving another week of blue light, buzzwords, and brand drama. It’s your Sunday Digest, aka the marketing world’s weekly recap, written by someone who’s also sick of the phrase “always-on strategy.”
Get comfy, get caffeinated (or not), and let’s get into it.
- abdel khalil, brand & marketing executive
THIS WEEK’S DEEP DIVES
People aren’t quitting the internet. They’re just choosing to use it with more intention. If your brand wants to stay in their lives, you’ll need to rethink how and where you show up without overstaying your welcome...[Read more]
Plenty of people know how to edit a video. But making something that actually feels like you? That’s the hard part. Ollie shares how he gets there, even when the brief isn’t exactly built for it...[Read more]
ROAS might look clean on a report, but it doesn’t always mean your ad did the work. Incrementality asks the uncomfortable question most marketers avoid, and changes how you interpret results...[Read more]
The middle of the funnel is where most customers make up their minds; and where your data gets real blurry. Incrementality can bring some clarity if you’re willing to dig into it...[Read more]
Turns out brand awareness doesn’t just build familiarity; it makes your conversion spend work harder. TikTok might be the clearest case study we’ve seen so far...[Read more]
Older audiences aren’t offline, they’re just not dancing for your algorithm. If your strategy still treats them like they don’t exist, you’re probably leaving a lot of value on the table...[Read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.
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