The internet had a lot to say this week.

Most of it? Probably not worth your time.

These articles were. Here's your weekly roundup of the best in marketing (not biased) read up!

- abdel khalil, brand & marketing executive

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A wedding cake comment section accidentally reveals a much bigger internet problem. The “bean soup theory” explains why people now expect everything online to cater specifically to them. And why the most radical solution might just be scrolling past things that were never meant for you...[read more]

We were promised that infinite choice and access would make us freer and more fulfilled. Instead, it might be fragmenting who we are entirely. When you can be everything at once, the question becomes whether you’re actually becoming anything at all...[read more]

The public internet is getting louder, stranger, and increasingly overrun with bots and AI slop. In response, real humans are quietly retreating into smaller invite-only spaces where algorithms can’t reach them. A look at the rise of the “dark forest” internet and why people are choosing intimacy over scale...[read more]

The tech world is already hyping 6G as the next revolutionary leap. But if the 5G rollout taught us anything, it’s that the promises rarely match the reality. Another cycle of futuristic hype might already be starting...[read more]

Mood boards and aesthetic vibes are fun, but they are not strategy. Without clear goals, shot lists, and asset planning, brand shoots often produce beautiful images that are impossible to use. The difference between content that looks good and content that actually works...[read more]

A meme about “monitoring the situation” is spreading everywhere right now. On the surface it’s dark humour about chaos online. Underneath it might be revealing something deeper about how we cope with constant crisis in the scroll...[read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.