Happy Sunday!

Welcome to your Weekly Recap newsletter, where we bring you the most important articles you may have missed this week.

And let me tell you, it’s been a WEEK! So grab your drink of choice (we don’t judge) and dive in…

How VW rose from the ashes
tl;dr - Volkswagen's reputation took a huge hit after the diesel emissions scandal. To recover, they implemented the "4 Rs": Replace leadership, Restructure by cutting costs, Redevelop their brand image, and Rebrand by focusing on sustainable electric vehicles…[Read more]

Apple offends creatives everywhere
tl;dr - Apple's new iPad Pro, “Crush,” caused an uproar as artists pushed back against the idea that technology can replace them. The response to the ad highlights the importance of understanding your audience and what they care about right now…[Read more]

Bumble’s fumble
tl;dr - Dating app Bumble's new campaign pushes back against the celibacy conversation that's gaining ground online. The app has seen significant backlash from their audience, leading the app to apologise for the ad…[Read more]

Why you shouldn’t shy away from the taboo
tl;dr - On the surface, Martha Stewart and Snoop Dogg have nothing in common. But, over the last 15 years, they've come together over their shared love of cooking (and other hobbies...) to strengthen both their brands…[Read more]

Mark Zuckerberg’s perfectly-timed rebrand
tl;dr - Mark Zuckerberg’s changed up his look in what appears to be a personal brand rebrand. This PR move comes just as Meta faces lawsuits in 41 states…[Read more]