
HAHA so you thought “you up?” was the lowest you could go in The Apps?
Yeah unfortunately…no. Because now, we have AI-assisted online dating. Which means you never know whether the messages that guy’s sending you are actually him or if he’s getting a bot to rizz you up instead. Whether AI has written his profile. Whether his photo is also, well, AI. And it’s only a matter of time before we live in a world of “have your AI reach out to my AI and if they like each other, maybe we should meet up.”
- Charlotte Ellis, Editor ♡
You’re not too late to learn AI from the beginning
(btw - If you’re already using Claude Code or Cowork daily, scroll on by bc this isn’t for you)
But if you’ve just dabbled in using AI, maybe you’re using ChatGPT to help you look up recipes, write basic emails, or attempt to diagnose that insect bite you just got, stay with me for a sec.
When it comes to AI, there’s a lot of “bro you’re so behind” messaging out there. When, in reality, within just a couple hours, you can learn how to use AI better than 95% of people you know. And this why we put together the Beginner’s Guide to Claude AI course.
It’s a 4-week cohort where you learn how to go from using AI as a glorified Google to getting it to actually help you with the sh*tty admin (life or work) you hate doing every day.
We kick off on 18 May, so if you want to go from feeling behind to using AI to make your life better, this is for you 👇
WHAT’S HAPPENING IN MARKETING TODAY?
Pinterest is on the up & up, AI prescribers are here & New IG app lets you send disappearing photos

Good morninggggggg, everybody!
Today we’re celebrating our girly pop, our queen, Pinterest. Because she is reigning supreme right now. The platform just announced its first quarter 2026 results, and let’s just say, if I was Miss Pinterest, I’d be more than satisfied. As per Bill Ready, CEO of Pinterest; “we delivered a strong start to 2026, with Q1 revenue surpassing $1 billion, up 18% year over year, and global monthly active users growing to 631 million, our tenth consecutive quarter of double-digit user growth.” You guys, it’s literally my favourite app. And I’m so glad it’s showing strong signs of life.
I can’t tell you how heartbroken I was when Tumblr was sold and subsequently collapsed into the sh*thole it is now. But we will NOT let that happen with my precious Pinterest. Even if I’m the last user on there.
OK next, chatbots are now prescribing psychiatric drugs. Ermmm, I’m sorry, why tf? That’s like the last thing they should be prescribing, if anything at all. Like can we start with some less consequential drugs? Maybe some aspirin, maybe some antihistamines, maybe even some antibiotics, sure, knock your socks off.
But psychiatric drugs!? The things that literally determine someone’s state of mind. This is taking place in Utah, which is currently allowing an AI system to prescribe / renew 15 “lower risk” maintenance medications that have already been prescribed by a clinician. That includes fluoxetine (Prozac), sertraline (Zoloft), bupropion (Wellbutrin), mirtazapine, and hydroxyzine, commonly used to treat anxiety and depression.
You have to also be considered “stable” and now have had any recent dosage changes or hospitalisation in the last year but like, still. Me thinks a little risky, no?
Lastly, huge news for my thirst trappers out there: Instagram’s new Instants app lets you send disappearing photos. And it’s probably where your spiciest friends are having the time of their lives. The app that integrates with existing Insta accounts (kind of like how Threads does) was launched Wednesday. It’s apparently like a cross between Snapchat and Be Real. And I will not be downloading, but I’m also SO CURIOUS. Can y’all update me with what it’s like, please?
-Sophie Randell, Writer
DEEP DIVE
The era of algorithmic rizz (kill me now)

If you thought dating was already a soul-crushing exercise in mindlessly swiping through a catalogue of literal human beings like its normal, I have some news that might make you want to throw your phone into the nearest bottomless void.
I’m no longer in the trenches (single). But I do vividly remember my first time using The Apps about 2 years ago, and swiftly deleting them almost as fast as one could type “you up?”
So, when I learned this week users often find themselves questioning whether the person they’re talking to is using AI to formulate their responses and flirt, I almost fell out my damn seat. Hell, does in fact, get hotter. And right now, baby it's SCORCHING.
We’ve reached the age of AI assisted dating. And I’m sick.
We (not me, but y’all) are now competing with large language models trained to be more charming than we are at 9:00 PM on a Tuesday. I weep for the future of romance.
In marketing, we talk about optimising every touchpoint.
Nowadays, that logic has fully colonised our romantic lives. Roughly 26% of adults and nearly half of Gen Z are now using AI to enhance their dating presence.
AI has infiltrated every layer of the digital dating stack:
The AI wingman: apps like YourMove.ai or WingAI allow users to upload screenshots of a conversation so a bot can spit out "witty" replies.
The profile architect: Hinge has even tested prompt feedback, where AI critiques your answers to make you more marketable.
The deepfake date: we’re moving past filters into structural AI alterations. We’re literally A/B testing our faces to see which version gets the highest click-through rate.
The cultural glitch (or, the dead internet theory but make it dating edition)
The danger here isn't just that someone is cheating at flirting. It’s the marketing mismatch. When you outsource your personality to a bot, you’re creating a false advertising loop. You match with a witty, soulful poet online, only to meet a person who has the conversational range of a teaspoon.
Culturally, we are reaching a bottleneck of authenticity. As Bumble's founder recently suggested, we may soon see AI concierges dating on our behalf, chatting with thousands of other bots to shortlist compatible matches before we even say hello. It sounds like a Black Mirror episode. But it’s actually just the logical conclusion of treating human connection like a LinkedIn recruitment pipeline.
Which, also sounds like a Black Mirror episode.
How to mitigate the tech creep
If you want to keep your sanity, we need to start vibe checking the machines. Since AI is trained on the average of human data, it is inherently generic AF.
To find the real person, you have to lean into the things a bot can't fake:
The hyper-specific pivot: AI is great at clever but bad at weird. Ask about something highly specific: "What’s the most cursed thing you saw on the Tube today?" or "What does your childhood home smell like?" AI struggles with sensory, localised human experiences.
Move to audio early: The glitch in the matrix usually reveals itself when you move away from text. Use voice notes or a quick FaceTime. You can’t use a chatbot to simulate real-time vocal chemistry.
The anti-marketing bio: Authenticity is becoming a luxury good. Instead of a polished, AI-curated bio, list your most useless talent or a wildly unpopular opinion. Rough edges are the only proof of life we have left.
Dating is supposed to be the last bastion of human messiness.
If we treat it like a conversion funnel to be optimised, we shouldn’t be surprised when the result feels like a cold transaction. AI might get you the first date, but it can't help you with the second.
Let’s make dating weird again.
-Sophie Randell, Writer
TREND PLUG
End world hunger or ___

This one's for the people who would actually, genuinely pause before answering "End world hunger or...?". You know who you are.
The sound is (and mom sorry for the language but) "I don't know what the f*ck ima do f*ck" and I truly cannot tell you where it comes from. I looked. I moved on. We're here for the trend anyway, right? (If you do find out pls hit my Linkedin my curiosity won't it go).
The format is blissfully simple: end world hunger, or something you want so badly the choice stops being obvious. The internet has been very honest and very... unwell about it.
My favourites so far:
How you can jump on this trend:
Use the sound. Put your dilemma on screen. "End world hunger or ___".
A few ideas to get you started:
End world hunger or go viral on your very first post
End world hunger or have every client actually read the brief
End world hunger or never sit in a meeting that could've been an email again
-Fiona Badiana, Intern
FOR THE GROUP CHAT
😂Yap’s funniest home videos: GF probs got the ick
❤How wholesome: KITTTYY I'm gna cry
😊Soooo satisfying: Movie night candy restock!
🍝What you should make for dinner tonight: Desi Pasta
ASK THE EDITOR

I would love tips to market my content as a musician. -Henry
Hey Henry,
As humans, we have a natural appreciation for talent. So you're in a good position to make content people want to watch because you have a talent to share! My advice is to do some research on the platform where you want to build your audience. See what content formats other people have used to successfully showcase their skills.
Don't just look for content you enjoy—look for content that has gotten good viewership and engagement. Once you've got some source material, figure out how to replicate that content style for yourself. It's important to pay attention to the on-screen text, camera angle, and other details from your source material, then try to match it as well as you can.
You will likely need to do a good bit of experimenting, but if you start by re-creating a piece of content that has already performed well, you will find out what works much faster than just doing what you think might work.
- Charlotte Ellis, Editor ♡
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.
