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Your ATTN Please || Friday, 21 March

Your ATTN Please || Friday, 21 March

March 21, 2025

The only thing scarier than the monster under your bed? AI.

Or is that just me? Like it or not, artificial intelligence is going to become part of our lives more and more. As marketers, we’ve got 2 choices—beat ‘em or join ‘em. My money is on the ones who choose the latter, so today, we’ve got 8 AI tools you can use to make smarter decisions for your brand. Because as long as that monster’s hanging around, you might as well put it to work.

- Charlotte, Editor ♡

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WHAT’S HAPPENING IN MARKETING TODAY?

Bad Bunny X Calvin Klein collab, Miracle-Gro sponsors Snow White & Loewe’s CD steps down

Bad Bunny has been unveiled as the uh… face of Calvin Klein Underwear’s Spring campaign.

And by face, I mean the greatest combination of muscle and tattoos you’ve ever seen. CK, you sure know how to pick ‘em. Benito Antonio Martínez Ocasio has officially joined Jeremy Allen White, Justin Bieber, Idris Elba, and FKA Twigs in the Calvin Klein hall of fame. He's baring it all for the good of marketing and well, we thank him for it.

Shot by Vogue and Harper’s Bazaar photographer Mario Sorrenti, the 30-second hero film “Bad Bunny is Infinite” is set to his track “EoO”. It showcases the singer in the brand's Icon Cotton Stretch Briefs while lightning strikes behind him, naturally. I wish I had something more insightful to say about it, but I opened my mouth and all I could manage was Awoooga (sorry).

Miracle-Gro is the official sponsor of Disney’s Snow White live action.

And no, not because of the height of seven of the main characters – or lack thereof. Missed opportunity IMO, but anyway. "We’re here for the enchanted gardens, not the enchanted miners," is the subtext from ScottsMiracle-Gro HQ, which makes sense. The film is filled with lush forests and gardens – obviously!

The film’s original song "Good Things Grow" is also said to be the inspiration behind the collaboration. Either-which-way you look at it, it’s a match made in marketing heaven. The sponsorship includes co-branded TV spots and social content inviting viewers to turn their own gardens into a mini enchanted escape.

LA even has its own “make your own bouquet” stations at the premier to take home some of that Disney magic we all know and love – no poison apples included. Is there a part where we can take a prince home? And can the prince be Bad Bunny? Asking for a friend.

Johnathan Anderson, creative director at Loewe, steps down.

What on earth is happening with fashion's creative directors and why are they playing literal musical chairs right now? The latest move being Loewe’s Johnathan Anderson, who announced his departure two days ago. But in the last week ALONE, we’ve had Donatella step down from Versace and Denma go from Balenciaga to Gucci.

Last year saw the departure of Matthieu Blazy from Bottega Veneta. He then moved over to Chanel, leaving Louise Trotter as his replacement. We also saw Dries Van Noten step down from his namesake label, naming Julian Klausner as the brand’s new creative director. And don't forget the appointment of David Koma at Blumarine. I can’t keep up. Are they all planning something? Do they know something we don’t? Is it a secret society? Highly likely.

Anderson’s departure from Loewe's has fans all over the internet heartbroken. The Irish designer was responsible for many of Loewe’s viral designs and is marked as one of the most exciting and innovative designers of our time. However, he’s rumoured to be joining Dior. So not all hope is lost.

Anyway, that’s all folks!

-Sophie, Writer

DEEP DIVE

8 AI tools to help marketers work smarter, not harder

Last year, "AI" felt like a big, scary buzzword.

Something marketers whispered about and tiptoed around. Most of us were hesitant to fully embrace it, despite its looming imminence. Now, it’s (dare I say it) a secret weapon for brands looking to survive economic uncertainty, declining brand loyalty, and rising privacy concerns. So, what’s the secret? Using AI-driven consumer intelligence to work smarter, not harder.

First off what the HECK is “AI-driven consumer intelligence”?

AI-driven consumer intelligence is the process of using artificial intelligence to analyse vast amounts of consumer data. Things like purchase history, browsing behaviour, social media engagement, and even sentiment analysis. That data can then be used to uncover patterns, predict future actions, and inform smarter marketing decisions.

Unlike traditional analytics, AI can process data in real time and adjust strategies instantly. And this means brands can anticipate customer needs before they arise. So, on that note, here’s how you can put AI and data to practical use in your marketing strategy right now:

1. Find your best customers before they find you.

Predictive analytics can help you identify high-value prospects before they even land on your site. AI analyses behavior patterns and purchasing signals. This means you can target potential buyers with precision—before your competitors do.

Try this: Use AI-powered audience segmentation tools to refine your targeting for paid ads and email campaigns. Platforms like Breeze or 6sense can help pinpoint your ideal audience.

2. Spot (and act on) real time interest.

Instead of waiting for customers to show intent (e.g., filling out a form or clicking 'Buy'), AI helps you track micro-signals. You can now see browsing behaviour, time on page, and social engagement—so you can reach out at the exact right moment.

Try this: Implement an AI-driven chatbot (like Drift or Intercom). These can trigger personalised messages when a visitor lingers on a key product page.

3. Stop customer churn before it even starts.

AI can analyse buying patterns, engagement levels, and even sentiment from customer support interactions. It then uses this information to predict when a customer is at risk of leaving. With this insight, you can take action before they go.

Try this: Use AI-powered retention tools (like ChurnZero or Totango). These can help you send personalised offers or re-engagement emails to at-risk customers before they disengage.

4. Personalise every touchpoint.

One-size-fits-all marketing is dead, honey! AI allows you to tailor your website, emails, and ads based on individual customer preferences. This delivers a seamless, hyper-relevant experience from the start.

Try this: Use AI-driven website personalisation tools (like Dynamic Yield or Mutiny). These display different homepage content based on a visitor’s browsing history or past purchases.

The brands winning in 2025 aren’t just using AI and data—they’re using them strategically. Adapt and thrive, my friends.

-Sophie, Writer

TREND PLUG

Don't make me pull that face card out!

Today's big trend comes from Ash Trevino, a TikTok "momfluencer" who - as I'm learning in real time - is a controversy queen.

(Look her up if you wanna know more - we're only about good vibes here!) In a strange clip, Trevino delivers a sharp warning to a digital gingerbread man: "Don't make me pull that face card out!" When her daughters challenge her and ask "what face card?" she retorts with "this one" while making a face.

Now, the TikTok universe has sunken its talons into Trevino's odd yet empowering threat. Creators have found 2 main ways to use the clip. The first involves lipsyncing with the audio, then putting on a funny and/or unexpected facial expression.

The other way (which we favour a bit more) is doing the exact same thing, but giving context to why you'd make such a face. Because whether your job's always pinning the blame on you or you're a Disney heartthrob with a sexy smolder, you've always got reason to whip out your own "face card". And, for the safety of everyone, nobody better decline it!

How you can jump on this trend:

Grab this sound, put the camera on yourself and lip sync Trevino's parts. Right after the "this one" part, make sure you pull your sassiest, most outrageous facial expression. It's easier to use your face card as a threat and/or reaction to something negative, but you can definitely use this trend for other highly emotional moments, like when something shocking or amazing happens!

A few ideas to get you started:

When your work bestie sees your struggle and says they'll buy you lunch
When you're ahead so you can have a chill afternoon, then someone drops a new brief on you
Getting asked to make changes to a project you already completed and mentally blocked out

-Devin, Copywriter

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ASK THE EDITOR

Where do you see the rise of employee generated content? -Jocie

Hey Jocie!

Employee generated content has been gaining popularity for a while now because it's a great way for brands to humanise themselves. Having a familiar face representing a brand in its content gives people a person to fall in love with. With the big push for authenticity in content, audiences want to connect with something real, not just a faceless entity.

Even looking at Duo from Duolingo, he's technically a mascot, but he's a character that embodies the brand. Your employees can serve the same function in your brand's content! If you have the internal resources to create EGC, I would absolutely recommend you do it.