Netflix & Google have teamed up to bring us shop-while-you-watch shows.

Along with the release of Emily in Paris Season 4, Netflix is debuting an integrated shopping feature.

This means you can not only drool over Emily’s outfits. You can buy them instantly using Google Lens. Because we really need to make spending money on things we don’t need even easier...😆

In today's newsletter:

• Netflix & Google let viewers shop while watching Emily in Paris (check out what this brand new way of advertising means for the future of our industry)

• Domino's gets Simon Cowell to judge pizza (find out how the pizza chain is using this notoriously critical celeb to strengthen their brand image)

• Trend plug - HOW ABOUT WE PLAY THE STFU GAME

• Ask the Editor - How do I get my loan service business to stand out on IG & TikTok?

- Charlotte, Editor ♡

I've been avoiding Emily in Paris since it first came out.

But then I accidentally binge-watched Season 1.

When Season 2 came out, I fell into the same pattern. I avoided it for SO long, then consumed it in one weekend.

I think (?) I managed to avoid Season 3.

But they've got me again.

Season 4 is out. And this time, I need to watch it for 'research'.

Why?

Because, by watching Season 4 of Emily in Paris, you can, for the first time, buy the outfits you see just by scanning them with your phone!!

All thanks to a collaboration between Google and Netflix.

A collaboration that targets Gen Z Luxury Buyers (a sub-category I only just discovered). A collaboration with the potential to absolutely decimate any savings goals I may have, now or in the future.

And, I have to hand it to them. They've chosen the perfect show for this kind of debut.

I mean, using a show based all around marketing luxury goods, to actually market luxury goods?!

Bravo.

Especially when the aim of Google Lens is to 'turn your TV screen into your personal runway—effortlessly shopping the world’s fashion in one place.'

[Keep reading]

-Maggie, Copywriter

Domino’s Gets Simon Cowell to Judge Pizza

What do you get when you cross a ‘tough as nails’ judge persona with a subpar pizza restaurant?

Wait, no, that’s not Gordon Ramsay! It’s Simon Cowell. Is he lost? Did someone mix them up?

Apparently not.

Domino’s is leveraging Cowell’s notoriously harsh assessments to showcase the new rigorous standards the restaurant chain is enacting in a new, hilarious campaign.

America’s favourite mean judge is back in the grading seat in the restaurant's new 30-second ad spot. Only this time, he's personifying quality control.

In this campaign, Cowell joins a team of 'Quality Captains' who are upholding pizza to a higher standard.

'On stage isn't the only place Simon Cowell demands excellence,' said Kate Trumbull, Domino's Senior VP, in a press release earlier this week. 'He has an eye for detail and demands perfection when it comes to making mouthwatering pizzas, too.’

[Keep reading]

-Sophie, Writer

Trend Plug - HOW ABOUT WE PLAY THE STFU GAME

This new trending CapCut template originates from Brittany Broski's podcast 'The BroskiReport' is all over TikTok right now.

It's from a clip of Brittany saying, 'We're gonna play the stfu game. You go first. Your turn.'

 TikTok creators are using this template and this sound to show their reactions in various situations. We've seen it used for videos like, 'Me accidentally being mean at work because I'm overstimulated,' or 'How I deal with co-workers when they say good morning.'

How to jump on this trend:

Using this sound and template, then describe a situation in life where you need to tell people to STFU.

A few ideas to get you started:

• POV: it's 9am and the Gen Z intern won't stop talking

• What plays in my head when everyone in the office is being way too loud

• POV: I haven't had my morning coffee and people try to speak to me

-Carter, Intern

Tune in to the YAP Podcast

We’re breaking it down for you.

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Ask the Editor

Q - I am working for a loaning company as a marketing manager, how do I penetrate the TikTok/Instagram world with this type of service? What type of content should I focus on first? - Tin

Hi Tin!

There are so many ways you can create content around a loan service. One of the easiest content styles you can use is just answering frequently asked questions you get. You can create a list of questions clients ask. You can ask ChatGPT to help you come up with a list of questions people might want to ask about getting a loan. Or you can find others in your industry who already have a following and see what people ask them in the comments.

Once you have a list of questions you can answer, just set up a phone and record your team answering them. At the end of each video, ask the audience to put more questions for you to answer in the comments. If you really want to be cheeky, you can even create video replies to questions in the comments of other creators in your industry!

You can always branch out and try other content styles over time. But this is an easily repeatable, low production content style that lets you show off your expertise. 

Lastly, I'd check out the advice from our founder, Stan, about starting on a new platform. He explains the importance of creating a good strategy rather than just creating content for the sake of it.

- Charlotte, Editor ♡

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