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- Your ATTN Please || Monday, 12 May
Your ATTN Please || Monday, 12 May
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If you’re a small business owner drowning in to-do lists, half-written captions, and 37 tabs about “how to go viral”, this one’s for you.
Somehow, you’ve become the CEO, the content team, and a part-time meme lord. It’s a lot. But the problem isn’t you—it’s the content hamster wheel built for people with 12-person teams and unlimited caffeine. The good news is, you don’t need to be everywhere or do everything. So, here’s how to build a system that actually fits you.
-Sophie, Writer
PRESENTED BY PLANABLE
Killing your productivity one tab at a time?
If managing comments means hopping between 10 tabs, you’re burning yourself out—and missing high-value conversations.
Now, Planable’s new in-beta feature lets you reply to Facebook and Instagram comments right where you plan and schedule your content.
Instead of tab hopping, you can:
✅ React & reply instantly (so you never miss a potential lead or collab)
✅ Streamline your workflow (so you can focus on high-impact work)
✅ Stop context switching (so you can get more done in less time)
Be one of the first to try out the tool that lets you create, approve & schedule content PLUS reply to comments, all in one place. 👇
WHAT’S HAPPENING IN MARKETING TODAY?
Disney rethinks Marvel movies, Zuck intros Meta AI app & Apple says Vision Pro headseat is for mums
Disney wanted more from Marvel. Now it wants less.
Hot take, but like, thank God. Society has surpassed the need for more Marvel. There I said it. The Marvel Universe currently consists of 36 films and 11 series. The cost of each film generally ranges from $130 million to a whopping $350 million. So, FOR THE LOVE OF GOD could we reallocate some of that budget to making NEW films in DIFFERENT universes? Yes, I am a hater. Yes, you can @ me. Disney seems to be on the same page as me, with the superhero studio cutting back TV production and fixing its film slate “after fans lost the plot.”
According to WSJ, Kevin Feige, Head of Marvel Studios, told colleagues that “watching all the comic-book giant’s new TV shows and films had started to feel more like homework than entertainment,” stating that the studio “churned out too many movies and shows with interconnected stories.” Now, Feige is aiming to fix that, making fewer shows that have standalone stories you can watch without prior knowledge of the MCU. Because the Marvel fatigue is REAL, let’s be honest.
Mark Zuckerberg’s surreal new AI app is the future (allegedly).
Zuck is back on our feeds, rocking Ray-Bans and preaching the AI gospel. His latest brainchild? The Meta AI app, a chatbot-powered platform that lets you generate text and images using Meta’s own Llama models (think: Meta’s DIY version of ChatGPT). But this isn’t just about chatting with bots. There’s a “social” feed where you can scroll through everyone else’s AI creations (likely a chaotic mix of cursed art, cringy prompts, and existential dread).
The app is also deeply personalised (which is code for “mined from your Facebook and Instagram data.”) Want a chatbot that knows your dog’s name and your ex’s favourite movie? Congrats, it’s already halfway there. Zuck says it’ll eventually show you product recs and ads too, because of course it fkn will. You didn’t ask for it. You probably don’t want it. But Meta AI is coming anyway. Ray-Bans optional.
Apple Mother's Day ad shows how the Vision Pro Headset can be used to revisit memories.
My first thought was “who tf is wearing a VR headset around their newborn baby?” That feels dystopian as hell. Apple, however, was not promoting the Vision Pro for such a use case. Instead, the 4-minute spot collaborated with real-life parents Khulan and Sam Baasanjav over the course of the first year of their newborn’s life.
In "A Gift for Mom," the pair films moments with their iPhone and edits over 55 hours of footage into a home movie. Sam then gifts the video to Khulan as a Mother's Day gift, which she watched on the Vision Pro. And I will admit, it’s very sweet seeing a mother emotionally relive those moments with her baby. Well played, Apple, well played.
-Sophie, Writer
DEEP DIVE
Too much to post, too little time: a small brand’s guide to content sanity.
There comes a moment in every small business owner's life when you stare down your content calendar, to-do list, and 37 open browser tabs, and think, "How the hell am I meant to do all of this and still run a business?"
Because somewhere between building a brand, packing orders, replying to customer emails, and doing your own taxes, you were also supposed to become a content creator, social media strategist, videographer, brand storyteller, and occasionally, a meme account.
It’s overwhelming. It’s also, totally not your fault. The content hamster wheel wasn’t built for humans—especially not humans with limited budgets, time, or in-house teams. But the good news is, you don’t have to do it all. You just need a system that works with your reality, not against it.
So, here’s how to stay visible, grow your brand, and still have time to, you know, breathe.
1. Anchor your content to three core pillars.
Trying to post about everything all the time is a direct path to burnout. Instead, pick three key themes that represent your brand’s values, product, and personality. These are your content pillars.
For example:
Educate (teach people something related to your product or niche)
Entertain (show your brand’s personality or culture)
Convert (highlight your offer, product, or customer success story)
When in doubt, go back to these pillars. They keep your message clear and your planning simple.
2. Create content once, use it everywhere.
This isn’t revolutionary advice, but it is criminally underused. The TikTok you made explaining your product? That’s also:
An Instagram Reel (crop it)
A YouTube Short (reformat it)
A Pinterest idea pin (add text overlays)
A blog post (transcribe and expand the idea)
A newsletter insert (pull the hook or CTA)
Call it repurposing. Call it cloning. Call it time-saving sorcery. Either way, it means less time creating and more time building your business.
3. Don’t chase every trend. Instead, pick a lane.
It’s easy to feel behind when you're not lip-syncing to audio clips or dancing next to floating text bubbles. But trend-chasing is not a strategy. So, focus on relevance over virality. Ask yourself what would genuinely help, entertain, or inspire your audience? That’s where the trust (and long-term growth) lives.
Plus, timeless content performs longer. That five-second trending sound? Gone in a week. Sometimes even less. But a how-to, FAQ, or product demo is evergreen gold your audience can return to whenever they need.
4. Batch. Schedule. Rest.
Posting on the fly while juggling a hundred other things is freaking chaos. What you need is the life-saving magic of batching.
Set aside one day a week or fortnight to plan and prep your content
Use a scheduling tool
Build in breaks so your content can work while you don’t
Think of it like meal prepping, but for your brain and your business.
5. Speak like a human, not a marketer.
Your followers don’t want to “engage with impactful, conversion-oriented activations.” They want to know what you do, why it matters, and how it helps them. Bonus points if you can make them laugh.
So use your real voice. And if your brand is a bit more polished or professional, that’s fine too! Just make sure it’s still conversational. You’re not writing a keynote. You’re talking to your people.
The key is consistency, not perfection.
You don’t need to post every day. You don’t need to be on every platform. You don’t need to blow your life savings on a $20k/month content studio. You need clarity. A plan. And a little grace with yourself.
Listen, if you’re crashing out because you haven’t posted in three days, remember: IT’S GOING TO BE OKAY. Your brand, like Rome, is not built in a day. The same way you don’t get ready for a night out in 5 minutes flat. Perfection takes time, darling. You know that.
-Sophie, Writer
TREND PLUG
*screaming noises*
Well... this is certainly a sound, and it's pretty self-explanatory, isn't it?
It's literally just a stock sound of a woman's horrified scream! Its earliest use was in the 1988 horror flick Slugs, but it gained further notoriety in the fan-made Sonic the Hedgehog horror game, 2014's "Sonic.exe".
This audio beautifully captures the sound of screaming internally, and TikTokers realised this pretty quickly. It's exactly what goes through your head (and sometimes through your mouth) when anything that could go wrong just absolutely implodes.
Because whether you're stuck managing closing shifts or stuck between braids and natural hair, sometimes you don't need clever tricks or gimmicks to get your message across online - just screaming.
How you can jump on this trend:
Take this sound. Then, film yourself either lip syncing with the audio or making a static facial expression (implying you're screaming internally). Add text describing your scream-worthy situation. Try picking something that's either bizarrely specific to you, or that's so tragically relatable.
A few ideas to get you started:
When your boss becomes suddenly ill, leaving you responsible for everything
Watching the Teams chat comedian get laughs for saying literally anything, while your jokes get ignored
Spending days planning an important meeting with an overseas client only for them to not show up because they "got the time difference wrong"
- Devin, Copywriter
FOR THE GROUP CHAT
😲WTF: New Pope Revealed
✨Daily inspo: you become what you think about
😊Soooo satisfying: BIG BOTTLES SHATTERING
🍝What you should make for dinner tonight: Pesto Chicken Pasta Bake
ASK THE EDITOR
How do I get people to engage more in the comments of my Reels? -Kayla
Hey Kayla!
There are lots of strategies you can try, but here's an idea: Ask your audience to do something. Let's say you make food content. So in each video, you can ask the people watching what you should make next. Let them know the top comment will be the one you choose.
Another way you could do this is to ask people to tag someone specific in the comments. So, for example, if you post relatable office content, make your caption say something like, "tag your Millennial manager" (or whatever fits that video). This can be a great way to encourage commentary and get people to share your content.
- Charlotte, Editor ♡
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