Your ATTN Please || Monday, 14 April

Ready to experience wellness? Well, you’d better be willing to open your wallet.

Because you're going to need a closet full of athleisure wear, a Pilates studio membership, a wearable sleep tracker and a meditation app subscription. Clearly brands in this space are making bank (love that for them). But if "wellness" is only possible if you've got cash to burn, what does that mean for everyone else?

- Charlotte, Editor ♡

PRESENTED BY PLANABLE

Want to turn casual followers into brand advocates?

Imagine having a community so invested in your brand that every campaign or product drop sells out—because they’re that loyal.

Well, now you can. Because we've called in 6 experts (including Sophie Miller from Pretty Little Marketer 👀) who are about to open their playbooks and show you how it's done.

At this FREE event, you’ll learn how to:

✅ Turn casual followers into passionate brand advocates
✅ Create real connections that drive loyalty and sales
✅ Build a community that’s invested in your success

👉 What? 5 talks, 5 minutes each, all community management
👉 When? 16 April 1:15 PM UK

No BS. Just straight-up insights on how to grow an audience that actually wants to support your brand.

👇 Only 2 days left to register! 👇

WHAT’S HAPPENING IN MARKETING TODAY?

British SNL is in the works, Prada buys Versace & SZA appears on Sesame Street

SNL goes British.

An all-British version of NBC’s iconic show is coming next year, with show creator Lorne Michaels acting as executive producer. The show will feature a star-studded line-up of hosts, according to UK broadcaster Sky. “The London-based series will follow the same live, fast-paced style that has made the show a cultural phenomenon with iconic hosts, musical guests and a core cast of the funniest British comedians around.”

Fans of British and American humour have been at war since what feels like the dawn of time, so I’m SURE there will be haters that emerge from the American fan-base. However I am beyond down to see what UK SNL brings.

Prada buys Versace.

Someone had to do it. The brand hasn’t exactly sat on top of the designer food-chain for a really long time. And with the exit of Donatella as Creative Director, the world has been anxiously waiting to see what happens with the fashion house next. But I did not expect it to be acquired by a RIVAL house for no less than €1.35B! "The Group," which owns Prada (obvs), Miu Miu, Churches and Marchesi has now added the iconic (but lowkey washed) Versace. This comes after alleged months of negotiating and a reported €200M discount.

Rival houses, maybe. But it’s all love, with Donatella expressing her support for the move in an Instagram post of a photo of herself and Miuccia, saying “I am absolutely delighted for Versace to become part of the Prada family…and I am ready to support this new era for the brand in any way that I can.” What new era will we see for Versace? I couldn’t possibly predict. But with Dario Vitale as the new CD, I can imagine it’s going to be cataclysmic for my wallet.

SZA stops by Sesame Street.

Stop. Because this is one of those things I never knew I needed but I’m so freaking happy it exists. Not only because it’s cute as HECK, but because it’s fulfilling a years-long dream for the singer, who posted a tweet about it all the way back in 2017. The segment shows SZA drawing on a piece of paper before Elmo, Abby Cadabby, and Gabrielle asked her what she’s doing:

“Oh, I’m just adding this picture to my gratitude jar,” she tells them. “A gratitude jar is a place where you can put words or pictures of things you’re grateful for. Sometimes when you feel sad or have other really big feelings, it can be easy to forget the things we’re thankful for, so the jar helps us to remember.”

She then sings a song about the importance of KINDNESS AND GRATITUDE. Y’all I’m in tears. Two of the things we need most in the world at the moment! I feel like everybody and their grandmother needs to stop what they’re doing immediately and go watch it. No, I’m serious, what are you still doing here?

Anyway, that’s all folks!

-Sophie, Writer

DEEP DIVE

When health becomes a luxury

Hot take: "wellness" should be simple.

Move your body, eat nourishing food, rest, and connect with people who make you feel good. So why has wellness become less about being well and more about looking like you’re well? Preferably in an aesthetically pleasing gym outfit, holding an $18 smoothie in one hand and an insert trendy brand here sponsored protein bar in the other.

Much like the beauty industry, the internet has turned wellness into a lifestyle brand. The message is clear: if you want to be healthy, you need to invest. Not just your time or your energy – your moneyyyyyy. In the right sneakers (Hoka, preferably), the right gym membership (boutique, expensive, exclusive – Pilates is a plus), the right supplements (branded, trendy), and the right meals (low-cal, high-protein, preferably shot in perfect lighting).

And, of course, you’re not just doing this for yourself—you’re selling the process. Monetise your journey, launch a course, teach others how to also sell their process. Wellness, in this version, is no longer about feeling good. It’s about performing health in a way that’s aspirational and sellable.

But this version of wellness is fundamentally exclusionary.

It requires disposable income (and a lot of it), ample free time, and access to the right spaces. It frames health as an individual pursuit. And it ignores systemic barriers that make actual wellness difficult to achieve. Because no amount of branded collagen protein powder is going to fix the fact that most cities aren’t walkable, healthcare is too damn expensive, financial stress is a freaking health crisis in itself, and community spaces are vanishing in favour of high-end developments.

The wellness industry tells you to buy your way into a healthier life. But real wellness is about the conditions that allow people to thrive without having to hustle for it. Instead of chasing an expensive, hyper-curated version of health, what if we redefined wellness altogether? What if it looked like:

• Walkable, bike-friendly cities that encourage natural movement instead of forcing people to fit workouts into an already packed schedule?

• Affordable healthcare that prevents illness instead of treating it as a luxury?

• Financial literacy and stability, so people aren’t constantly in survival mode?

• Diverse, thriving communities where people feel safe, supported, and seen?

• Free, public green spaces where people can gather, move, and rest without spending money?

• A focus on collective care—because true wellness isn’t individual; it’s communal?

So, as brands, how do we shift the narrative? How do we challenge the hyper-commercialised version of wellness and push for something more accessible, more sustainable, and, frankly, more real?

• Centre access over aesthetics. Wellness isn’t about looking the part—it’s about feeling good. We need to celebrate and normalise wellness practices that don’t require disposable income.

• Don’t push “health” while ignoring systemic issues. If you’re selling wellness but not advocating for better working conditions, liveable wages, or healthcare access, you’re kinda missing the point.

• Prioritise collective well-being over individual optimisation. Instead of constantly focusing on self-improvement, what if we focused on improving conditions for everyone?

• Amplify voices that challenge the status quo. There are already activists, urban planners, and community leaders pushing for a more inclusive version of wellness… maybe let’s like… listen to them?

At its core, wellness should not be an industry.

It should be a right. A world where people can live well without needing a curated, expensive routine is not a utopian fantasy—it’s just fair. And while many brands will continue to package and sell us aspirational versions of health, we have the power to push for a reality where wellness isn’t just for the privileged few.

-Sophie, Writer

TREND PLUG

YIPPEE-KI-YAY

Kesha just dropped a banger that's got Millennials all over TikTok vibing like it's 2010 again.

But the nostalgia hit comes with some lowkey economic doom.... "YIPPEE-KI-YAY" isn't just taking us back to simpler times. It's channelling an era when the economy was trash. Kesha's track is perfect for the moment, because Millennials can bop to it while simultaneously acknowledging that everything is kind of a mess right now.

Creators are using this song alongside footage of themselves dancing or looking concerned, with OST like:

• Oh the economy is done

• The economy is collapsing... therefore as it is written, ke$ha returns as the queen of recession pop 

How you can jump on this trend:

Film yourself either looking worried about the state of things right now, or dancing like you don't have a care in the world. Add this sound and your OST!

A few OST ideas to get you started:

• When clients start talking about their own cashflow issues

• This song feels like 2010 when the economy was collapsing and most of my coworkers were in primary school

• When the matcha down the road goes up another $1 but you should've known because Kesha is releasing new music

- Maggie, Copywriter

FOR THE GROUP CHAT

😂Yap’s funniest home videos: scary candles!!!!
❤How wholesome: give back <3
😊Soooo satisfying: Orbeez Galore!
🍝What you should make for dinner tonight: marry me pasta!

ASK THE EDITOR

I have a huge email database of past customers. Should I start a newsletter? - Alice

Hey Alice,

Well, there are a few things to think about before you decide to start a newsletter. First, you shouldn't start a newsletter just for the sake of it. So ask yourself what the purpose will be. Do you want to keep in touch with past clients? Share industry news? Sell new services? If you aren't sure, you need to spend some time thinking that through so you go in with a strategy to accomplish that goal.

Next, be honest about whether you have the resources. Even if you only do a weekly or monthly newsletter, you'll need to come up with content ideas, do the writing, design how it's going to look, collect images, etc. So ask yourself whether this is something you can realistically take on.

If you still want to go ahead, then you need to create a system for producing this newsletter. You'll need to set time aside to create the content and put it into the newsletter regularly. Doing this up-front will help you create a quality newsletter consistently.

- Charlotte, Editor ♡

PSST…PASS IT ON