You’re sure you’ve got a banger on your hands. But three hours later, literally no one’s interacted with it. You’re ready to pack it up, head home, and give up on posting anything on social media ever again. Because your followers, your friends, and most importantly, the algo hates you. But wait, what if I told you there’s another viable response (crazy, I know!)? Because if your content’s not getting engagement, that’s a sign you’re not doing something right. And there are things you can do to fix it… [Start with these 6 ways]

- Charlotte Ellis, Editor ♡

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Well, it's not a happy Monday for Pinterest, who just reported a rough quarter, with revenue missing expectations and shares dropping 20%. The company blamed tariffs affecting retail advertisers. But users are of the (warranted) opinion that it's actually because the platform's been overrun by AI slop.

Since going all-in on AI, Pinterest has become nearly unusable for the artists who built it. Artist Tiana Oreglia told 404 Media she's getting constant takedown notices for reference photos, especially images of women. Another artist said even 10-year-old artwork is being auto-labelled as AI. In January, Pinterest laid off 15% of its workforce to "double down on an AI-forward approach" (not sure that’s working out for them so far). CEO Bill Ready tried spinning the results by claiming Pinterest sees more searches than ChatGPT. But Pinterest's real problem isn't tariffs. It's that they're alienating their users.

Speaking of user backlash, Discord has announced it will require age verification globally starting in March. The platform will default all accounts to a "teen-appropriate experience" unless users verify they're adults. This can be done either through AI facial age estimation via video selfie or by uploading a government ID.

The reaction has been immediate. One of the platform's competitors, TeamSpeak, is struggling with server overloads as thousands of users have already migrated away. Why the panic? Well, in October, hackers stole government IDs from 70,000 Discord users after breaching a third-party age verification service. Discord promised video selfies would "never leave their device," but British users recently discovered some data will actually be processed by vendor Persona (sooo it does leave their phone). Discord has admitted it expects to lose users over this.

On a lighter note, an Olympic choreographer's gone viral for changing jackets. Why? Well, Benoît Richaud coaches 16 figure skaters from 13 countries, all of whom are competing at the 2026 Winter Olympics. So naturally, every time one of his athletes competes, Richaud switches into their team's jacket. Fans noticed the same bald man sitting ringside with a dozen different teams, and now he's become a social media sensation.

Richaud didn't plan to go viral, but he's embracing it. "I saw the first video and thought, 'Ah, funny.' Then two, then three, then four," he told WIRED. His take? Figure skating isn't as popular on social media as it should be. So he's happy that his jacket-changing is bringing much deserved attention to the sport.

- Charlotte Ellis, Editor ♡

You hit publish, lean back, and wait for the engagement to pour in.

Then... well... nothing.

You refresh the page. Check your WiFi connection. Briefly consider texting your mom to see if she at least saw it (she didn't.)

If this sounds familiar, you're not alone. Getting engagement these days is harder than getting a straight answer from ChatGPT on the first try. But before you blame the algorithm, let's talk about what's actually going wrong (and, more importantly, how to fix it).

I'm going to hold your hand when I say that no one cares about your brand as much as you do. So if your content is just product launches, company updates, and "we're excited to announce" posts, people will scroll right past. Your audience isn't following you for a highlight reel of your wins.

How to fix it: Make your content about them, not you. Solve a problem they have. Entertain them. Make them feel something. If your post doesn't answer "why should I care about this?" you need to start over.

Bland, corporate-approved content doesn't spark engagement. If your posts sound like they went through three rounds of legal review, people aren't going to interact with them. Safe is forgettable.

How to fix it: Have an actual point of view. Be willing to take a stance. Add humour or personality. People don't share things that are "fine." They share things that make them react.

Attention spans are shorter than ever. If your first line doesn't hook people immediately, they're gone.

How to fix it: Start with something bold. This could be a provocative question, an unexpected statement, something that makes people stop. If your opening sounds like a generic LinkedIn post ("In today's fast-paced digital landscape..."), delete it. Stat.

You can't just drop content and expect engagement to magically happen. Social media is called social media for a reason. If you're not engaging with your audience, they won't engage with you.

How to fix it: Reply to comments. Ask follow-up questions. Engage with other people's posts too. The algorithm rewards two-way conversations, not one-way monologues.

If your post doesn't explicitly invite engagement, most people won't bother.

How to fix it: Ask questions. Run polls. Encourage comments. Make it ridiculously easy for people to participate. Sometimes you just need to tell them what to do.

If you're just throwing content out there with no plan, you're wasting your time. Engagement comes from understanding what your audience actually wants.

How to fix it: Check your analytics. What's working? What's flopping? Adjust based on real data, not vibes. Social media is an experiment. So pay attention to what the results are telling you!

The good news? These are all fixable. The bad news? You have to be willing to take risks, get a little uncomfortable, and actually care about what your audience wants.

If not, hey, your mom will probably still like your posts. But she might be the only one.

-Sophie Randell, Writer

The sound comes from a clip off the show Baddies USA where Tommie announces “We lost Biggie, y’all. She is not a part of the game no more.” The clip went viral because of how blunt and comedic Tommie’s delivery was. What started as a reality TV confrontation has since been adopted as a way to publicly and humorously announce that someone has been cut off, outgrown, or removed from your life.

Most posts focus on cutting off toxic friends, outgrowing people, ending situationships, or choosing peace over chaos. The humour comes from how dramatic the sound is compared to the very real but relatable reason behind the cutoff. It's perfect for situations like:

This trend is still early, so you can easily adapt it to your own niche. Use the sound with on screen text explaining what or who is no longer part of your life, routine, or mindset. While many are using it for friendships, it also works for work, dating, business, content creation, or personal growth. The more specific it is to your niche, the better it will land.

A few ideas to get you started:

-Bella Vlasich, Intern

😂Yap’s funniest home videos: 1 2 3 Release em
❤How wholesome: we are all human.
😊Soooo satisfying: Fire extinguisher vs Vases
🍝What you should make for dinner tonight: Easy 3 ingredient dinner recipe

Hey Michelle,

Yeah, that's not humanly possible, especially if each location wants content specific to them. So here's what I would do: Pick ONE location that’s most likely to succeed at start there. This might be the one with the most willing team, the best resources, whatever, and work with them to nail an easily repeatable content series. Get it working. Let it blow up. Then use that success as proof for the other locations. Walk in with “I just did this for Location A and they grew 100K followers in two months. If you want the same, you need to listen and do exactly what I say.”

Results give you leverage.  So don’t try to do everything at once for everyone. That’s adding way too much complexity, and complexity kills execution. So start with your best candidate, get the win, scale from there. Trying to manage eight accounts at once when you’re solo is just setting yourself up to do everything poorly instead of one thing really well.

- Charlotte Ellis, Editor ♡

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.