We’re watching 1 billion hours of YouTube a day.

And that’s not including what we watch on our devices. That’s just on our televisions alone.

WIth almost 2.5 BILLION users around the world, YouTube is the second-most used social platform. Today, you’ll find out why your brand NEEDS to be tapping into the power of YouTube (if you aren’t already)!

In today's newsletter:

• Why YouTube is a marketing weapon for brands (find out why advertisers have their sights set on the platform, now more than ever)

• 6 Habits to help you become a more curious (and successful) marketer (after all, asking better questions leads to better results, right?)

• Trend plug - You open my camera roll but I’m a…

• Ask the Editor - I don't want to just drone on about my service all the time, but what else should I be making content about? 

- Charlotte, Editor ♡

The kids rated it the number one coolest brand of 2024.

No, it’s not TikTok, Apple or PlayStation.

It’s YouTube.

I don’t know why I was so shocked by this. Maybe because I only ever really use it to listen to background music. I guess, to me, it’s always been such a boyish platform, for gamers and tech nerds.

But, gone are the days where YouTube is merely a warehouse for Gamer Vids or James Charles Drama.

YouTube has evolved over the last few years into a dynamic social networking hub. And it's a digital marketing weapon, especially because of its unique features for diverse audiences.

The platform is now far beyond a place to host videos. It’s a place to reach large audiences, earn passive income, and spread brand awareness.

And your brand should absolutely be using YouTube as a social media marketing platform.

With 2.49 BILLION monthly active users, why would you not?

So, let’s break down some of YouTube’s usage statistics to see the potential for your brand there.

[Keep reading]

-Sophie, Writer

If you plan content in sheets or task managers, this is for you.

The one place for you to effortlessly create, plan, review, and approve all your clients’ content. Social media, blogs, newsletters, press releases, briefs – you name it! All of it, finally together.

And the best part: reviewing and approving has never been this easy. No more wasting time searching for feedback in emails, spreadsheets, or chat messages. With analytics, you can also see the content’s performance in Planable and create beautiful reports for your clients.. Everything’s in the same place, the way it actually makes sense.

Try Planable for free and see it in action.

6 Habits to Help You Become a More Curious (and Successful) Marketer

Curiosity may have killed the cat, but it makes for a successful marketing professional.

To be a good marketer, you need to be three things:

Creative, adaptable, and empathetic. However, according to a report by Survey Monkey and Adweek, one of those traits is often overlooked in the pursuit of marketing excellence. That trait is curiosity.

If you think about it, an effective marketer is one who always has to know more – about the product, the brand, the audience, the competition.

In my experience, not asking these questions can often be detrimental.

Curiosity serves as a foundation for creativity. Curious individuals are often the ones introducing ideas into an organization.

It also serves as a strengthening tool for the mind. The act of being curious, being bold enough to ask questions, actively listening, wondering why things are the way they are is crucial to personal and professional development.

This strengthening helps marketers adapt faster, tackling roadblocks better.

Clearly, curiosity is a quality we should all seek to nurture. Most people think curiosity is a natural thing. But while some individuals are more inclined to it, we can all cultivate curious habits to help us become better marketers.

So today we're going to look at six important habits that are common among curious marketers.

[Keep reading]

-Sophie, Writer

Trend Plug - You Open My Camera Roll But I’m a…

This trend has been all over TikTok for a couple weeks now, and seeing how easy it is to execute, it seems it has no sign of slowing down.

Using a remix of the song 'Past Lives by Børns' and a CapCut template, TikTok creators are using this sound to show off what they've got loads of photos of in their camera roll. Most people are taking the wholesome route, like showing photos of their kids, but others are using it in a funny way, like showing photos of their fav drinks.

How you can jump on this trend:

Simply use this sound, this template, and show off who or what we'd see when opening your camera roll.

A few ideas to get you started:

• POV: you open my camera roll but I'm a marketer (use photos from your ads swipe file)

• POV: you open my camera roll but I'm a Gen Z intern (use photos from your daily coffee)

• POV: you open my camera roll but I'm a dog mum (use photos of your fur babies)

-Carter, Intern

Ask the Editor

Q - I'm struggling to know what to post about on my Instagram. I don't want to just drone on about my service all the time, but I'm not sure what else to make content about. - Daniel

Hey Daniel!

When you're thinking about your content, you should start asking yourself what kind of conversations you want to have with your audience. Because your goal should be to own the conversation in your industry.

For example, if you're a mortgage advisor, you don't need to just make content about how you help people buy a house. Instead, think about what your audience is talking about, worried about, and interested in. Then make content about that. So it could be things like living on a budget, planning for a secure financial future, or pros and cons of having their parents help them with a deposit.

If you own a recruitment service, your content could be around nightmare jobs or work/life balance. The idea is you want your content to spark conversations in the comments. Then you can create a community around your brand and talk to your audience about things they care about related to your industry. This is what will make them actually feel connected to your brand.

- Charlotte, Editor ♡

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