You think the Super Bowl has a huge viewership?

5 BILLION people are tuning into the UEFA Euros right now (that’s compared to the 160 million who watch the Super Bowl).

Which means your brand has a massive opportunity to seize the moment and grab some of that attention for yourself.

In today's newsletter:

• 5 billion eyeballs turn to the UEFA Euros (here’s how you can piggyback on this cultural phenomenon before it ends!)

• How the UFC used personal branding to make $1.3B in 2023 (it’s why the UFC is one of the fastest growing sports organisations)

• Trend plug - On a deeper level

• Ask the Editor - Here’s a really easy video content idea to try!

- Charlotte, Editor ♡

p.s. If you're reading this and you want to start creating viral content for your brand, our cohort program is set up to help you do that. Lucky for you, we’ve just opened registrations for our August intake! Learn more.

A singular 30-second ad during the Super Bowl costs roughly $7 million USD.

30 seconds of airtime to the 160-something million fans that tune in to America's largest annual sporting event is a chance to become a part of American pop-culture. Agencies and corporate sponsors put all their eggs in one basket for this day.

But ENOUGH about the Super Bowl. What about an event with 50 times the audience?

Welcome, ladies and gents, to football.

And no, I don’t mean American Football.

I mean real football, ‘the beautiful game’, or as Americans would say – soccer.

More specifically, the UEFA Euros.

Which amasses around 450 million viewers for the final alone.

Taking place in 10 venues around Germany, the tournament started on June 14th and goes until the 14th of July. And it has generated a significant amount of buzz already.

The UEFA Euros offer a huge opportunity for brands to leverage the fandom whilst capitalising on the gigantic viewership of the much-anticipated tournament.

[Keep reading]

-Sophie, Writer

How the UFC Used Personal Branding to make $1.3B in 2023

No other sport has grown more in the past 30 years than MMA.

And anyone who knows anything knows that the backbone of MMA is the UFC. It's one of the fastest growing sports organisations in the world.

The UFC has made a name for itself within the sporting landscape. And it's here to stay.

In the last ten years, it has run events in 17 new countries (and that’s with years of the pandemic limiting travel and events). It airs in over 170 countries, has more than 50 global distribution partners, and is broadcast in 50 languages.

According to SportsPro Media, it netted a record $1.3 billion in revenue total in 2023. That was a 13% increase from the year before.

If world domination was on the cards for UFC president Dana White, he may be getting his wish.

As if that wasn’t impressive enough, the UFC offers us a masterclass in marketing.

[Keep reading]

-Sophie, Writer

Trend Plug - On a Deeper Level

This latest trend comes from an old Sia song called Breathe Me.

With almost 40k videos, this is a very easy trend that can also get you a lot of recognition.

Tiktokers are using this sound to talk about things they either hate or love on a 'deeper level.' A couple examples are how I feel about loud eaters, or how I feel about diet coke.

How to jump on this trend:

Using this sound is very easy. All you have to do is create a carousel of four photos. For the first, use onscreen text, ‘If you were to ask me about [thing you love or hate]’. On the second, write what you'd normally say when asked how you feel about that thing.

On the third, write, 'If you asked me on a deeper level.' Then on the fourth, write how you really feel!

A few ideas to get you started:

• 'If you were to ask me about being given creative freedom on a client project'

• 'If you were to ask me about emailing clients'

• 'If you were to ask me about meeting my boss' unrealistic expectations'

-Carter, Intern

Ask the Editor

Q - I want to get started on TikTok but I really hate being on camera. Any tips? - Maddie

Hey Maddie!

Don't worry, you aren't alone! Most of us don't love being on camera. You may not like this answer, but the only way to get comfortable doing it is to, well, just do it.

And the more you practice, the faster you're going to feel better being on camera (and the more comfortable you'll look!). One easy way to start is by thinking about a question your clients ask you all the time. Pick up your phone and create a short video answering it, just like you were talking to them.

Because you have conversations with your clients about that topic all the time, it should be reasonably easy to film yourself answering that question. I'll bet you can come up with quite a few pieces of video content by doing that.

The truth is, you can't wait until feel 100% comfortable to get started. So you might as well just go for it.

- Charlotte, Editor ♡

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