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Has anyone noticed a certain passion for Paris on their FYP recently?

The internet is head over heels for the city of love, with influencers and brands alike making everything Parisian.

But when culture becomes trend, there’s a fine line between romanticising and stereotyping - and as marketers, we want to make sure we’re appreciating something without reducing it to a watered down version for the masses.

In today's newsletter:

• Paris is trending (here’s how to not make it ‘ringarde’)

• Ozempic, hold the Ozempic? (is Kourt K.’s new product a sham?)

• Trend plug - I NEED DIMES!!

• Ask the Editor - Is there any point being on LinkedIn as a product-based business?

- Charlotte, Editor ♡

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'I went to Paris and EVERY French girl is using these hair products.'

'I just spent 4 days in Paris. 7 items everyone was wearing.'

'6 street style trends from Paris everyone will be wearing this winter.'

Not sure if your FYP looks like this right now – but mine sure as hell does.

Seems like everybody is obsessed with Paris (again).

The city was just showcased during the Paris Olympics. The ever-popular series Emily in Paris announced its renewal for a fifth season in September. Paris fashion week has just wrapped up. And right now, beauty, fashion blogs, and brands alike are all entiché de quelqu’un.

Only, Paris never left the chat.

The city has always been a major influence on global fashion and beauty, with a rich history of luxury, craftsmanship, and the most iconic style.

So, the question is, has social media and pop-culture romanticised Paris in an exaggerated, superficial way? And does this dilute its true cultural depth?

[Keep reading]

-Sophie, Writer

Kourtney K. Creates Her Own Version of GLP-1, Except It’s Not GLP-1.

With a $65 million net worth and a prominent place in the unofficial U.S. royal family (the Kardashians), Kourtney Kardashian Barker is a wellness enthusiast with significant influence.

And she's got a few health-focused businesses under her belt.

There's POOSH, a wellness website that brands itself as "the modern guide to living your best life," and supplement brand Lemme, created to "help you live your best life".

Through Lemme, Kourt's jumped on the Olympic craze and launched a new supplement to help with weight loss.

Ozempic has made Hollywood lose it over the last year.

According to Harvard, it's a type of GLP-1 drug that is traditionally used to manage type 2 diabetes by triggering the release of insulin in the body.

These drugs have been quietly used to manage the medical condition for around two decades. Nice.

But celebs have cottoned on to another effect of the drug.

Basically, it also reduces hunger by delaying the time it takes for your stomach to empty. So you feel full for longer, and don't eat.

And ta-da, weight loss!

The recent popularity of GLP-1 drugs for easy weight loss actually resulted in a shortage of supply for diabetics who actually need it.

So, with huge demand and proven weight-loss results—of course Kourt's jumped on the bandwagon!

[Keep reading]

-Maggie, Writer

Trend Plug - I NEED DIMES!!

Nicholas Chavez, who played Lyle Menendez in the new 'Monsters' docu-series on Netflix, is doing his rounds on TikTok again.

But instead of the famous edit I'm sure we've all seen, it's because of a compilation of him absolutely freaking out over the fact that he doesn't have dimes to use the phones in prison. 

TikTokers have taken one specific scene from the original TikTok and are using it to describe a situation where they get something that just isn't what they wanted. Some examples are, 'when I text my mom that I'm hungry and she tells me to go to the dining hall instead of sending me $ for DoorDash' or 'when i buy a top and it came cropped instead of the perfect hip length with a little show of the stomach.'

How to jump on this trend:

Simply, lip-sync to this sound. Describe a time you got something you didn't want in your on-screen text.

 A few ideas to get you started:

• When I ask the intern for good ideas and they give me the worst idea ever 

• What someone tries to give me coffee to cheer me up, but what I really need is a fully paid 2-week holiday 

• What goes on in my head when the client tries to help but they're doing the complete opposite

- Carter, Intern

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - I own a candle making business and have only ever posted on Reels. Is there any point being on LinkedIn as a product-based business? -Suel

Hey Suel!

It makes sense why you've focused on Reels up until now. But, if you have the resources to post on LinkedIn, you definitely should!

Think about it. LinkedIn is full of business owners like you. That means when you share stories about your business journey, other people are going to find your content relatable. This relatability is great for building your brand.

Second, unlike Instagram, there aren't tons of product-based brands on LinkedIn. This means you have the opportunity to stand out in a way that is a lot harder to do on Instagram.

Third, your customers are there. I mean, who doesn't love candles? Maybe the platform isn't the obvious choice for a candle brand. But I can guarantee you that there are plenty of potential customers on LinkedIn. And if you aren't there, you're missing out on opportunities to build your brand!

- Charlotte, Editor ♡

For the group chat

😂Yap’s funniest home videos: how i’m feeling this weekend
✨Daily inspo: don’t waste your life
😊Soooo satisfying: window cleaning + sunrise = happiness
🍝What you should make for dinner tonight: ZUCCHINI ROLL-UPS!

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