You know the drill. It’s time to recap everything that’s happening in the world of marketing right now before a new week starts (and it all changes again). Let’s dive in.

- abdel khalil, brand & marketing executive

Consumer packaging and typography are melting into a gloppy, neon, barely legible mess right now, and it's not a random creative phase. Sophie traces design trends back through decades of collective psychology and makes the case for exactly why clean is starting to feel cheap... read more

The nine-to-five used to be the safe bet. Now a growing wave of creatives are walking away from corporate contracts entirely, and this writer explains exactly why climbing no longer feels worth it... read more

Bots officially outnumber humans online now, and it's not a conspiracy theory anymore, it's confirmed data. Sophie makes the case for why creators are about to quietly walk away from the open internet entirely... read more

Phoebe Bridgers just locked phones away for her entire tour, and it's part of a much bigger shift. People are exhausted from being tracked and filmed everywhere, and real presence is quietly becoming the ultimate luxury... read more

A notorious internet troll opened the show at Paris Fashion Week, and the internet erupted right on cue. Sophie breaks down why using rage instead of good design to go viral is the laziest trick in the book... read more

Tip prompts are turning up buying a sandwich or a pair of boots online now, and people have had enough. Sophie argues the checkout guilt trip is backfiring badly on the brands leaning on it instead of just pricing things properly... read more

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.