Your ATTN Please || Sunday, 22 June

It’s the freakin’ weekend, and you know what that means.

Your YAP Sunday digest is here! The thing that’s going to make you look smart in that Monday morning meeting (because you’ll know exactly what’s going on in marketing right now). So find somewhere comfy, settle in, and enjoy :-)

- Charlotte Ellis, Editor ♡

THIS WEEK’S DEEP DIVES

How to build a community that's wholesome, hospitable & human

Building a strong brand community isn’t about hacks. iIt’s about presence, empathy, and actually giving a damn. This convo with TAS Head of Community Management Melinda Wong breaks down how to show up, listen better, and scale care without losing your human edge…[read more]

How to write emails your audience can't wait to open

If your emails feel like they’re getting ghosted, it’s not your audience—it’s you. Find out how to write emails that actually flirt back with subject lines, preview text, and copy that makes people feel something (besides the urge to unsubscribe)…[read more]

Why your brand story is the wrong story to tell

If the stories your brand tells cast you as the hero, you’ve already lost the plot. It’s time to flip the script and position your customer as the main character, and your brand as the wise, bearded guide handing them the sword…[read more]

ChatGPT at my clicks: the future of search (& what to do about it)

AI is eating search—and your hard-earned clicks—with no credit and zero backlinks. Here’s how to stay discoverable in the age of AI by shifting from ranking to resonance, and becoming the brand people ask for by name…[read more]

Why great content starts with real human truths

In a world of endless noise, the stuff that cuts through taps into the messy, specific, emotionally accurate moments your audience actually feels. So here’s how to find those truths, write from them, and finally make content that doesn’t just perform but connects...[read more]

Two opposing forces: A brand strategy stage play by YAP

Modern marketing is a stage where chaos and clarity, community and individualism, are all fighting for the spotlight. But the best brands don’t pick sides; they choreograph the tension...[read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.