Alright guys, it’s that time of the week again.
(also, how did we get here so fast??). It’s time to catch up on everything that’s happened in the world of marketing in the last 7 days before we dive back into another Monday. So, get to it!
THIS WEEK’S DEEP DIVES
Saturday night used to mean going out. Now a slice of Gen Z reckon it's for wine, snacks and quietly demolishing their to do list with mates. Turns out doing life admin as a group sport might be the smartest, most low key thing this generation has done for their mental health... read more
The LinkedIn guru era might finally be running out of road. Ring light confessionals and "five habits that made me a millionaire" carousels used to be the fastest way to build online authority, but audiences are getting exhausted fast. Sophie breaks down why raw data is quietly becoming more powerful than any manifesto... read more
There's a razor thin line between a brand being genuinely funny online and one having a full blown identity crisis, and most cross it without noticing. Sophie maps the three types of brands riding the corporate irony wave right now, and why the smartest move is sometimes just staying quiet... read more
There's a reason that flawless, ultra polished graphic your brand posted last week didn't land the way you hoped. Our brains have quietly started treating "too perfect" as a red flag instead of a compliment, and it's rewriting what premium content actually looks like... read more
More journalists are ditching the newsroom for total creative freedom, chasing Substack money and zero editorial interference. But the legal backup, fact checking and sparring partner they leave behind might be exactly what makes hard truths safe to tell... read more
Your algorithm has gotten so good at knowing you it's basically stopped surprising you, and it turns out that's not actually a compliment. Sophie digs into why total personalisation is quietly making everyone feel trapped, and why the smartest brands right now are the ones deliberately confusing their own feed... read more
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.