Look at you, opening your inbox on a Sunday.
You must be serious about this marketing thing.
Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Read up!
- abdel khalil, brand & marketing executive
THIS WEEK’S DEEP DIVES
Q4 used to mean festive campaigns and end-of-year goals. Now it’s an emotional endurance test where capitalism and chaos hold hands. Marketers aren’t just selling things anymore, they’re selling sanity through “limited-time offers”… [Read more]
Marketing lives in a tension between empathy and manipulation, mirroring what people want or teaching them what to want next. Sometimes it’s storytelling; sometimes it’s subtle psychological warfare disguised as branding… [Read more]
Gen Z didn’t just join the creator economy; they built it, scaled it, and turned it into culture itself. Brands, in their eternal game of catch-up, keep trying to imitate the cool instead of understanding it. What they haven’t realised is that Gen Z doesn’t want to be spoken to, they want to co-create… [Read more]
Behind every glossy TikTok is a creator quietly burning out while trying to turn creativity into income. The game isn’t just about consistency, it’s about endurance. Success isn’t reserved for those who post the most, but for those who treat their craft like a business… [Read more]
Ray-Bans used to be rebellion in a frame. Now, thanks to Meta, they’re wearable surveillance marketed as innovation. What was once timeless has become a tech-fueled trust issue, proving that no amount of sleek design can outweigh corporate creepiness… [Read more]
Marketers think audiences have short attention spans, but the real issue is trust fatigue. Every extra tagline, sub-point, or “multi-channel synergy” eats away at believability until no one knows what you actually stand for… [Read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.