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My body, your choice…?

That’s the rhetoric running rampant across social media since Trump’s reelection.

Reports of threatening behaviour exploded following the announcement on the 5th, with terms like 'your body, my choice,' and 'get back in the kitchen' at a 4,600% increase on platforms like X. So, how do we, as marketers, navigate such murky waters?

In today's newsletter:

• Who gave the manosphere the mic? (& how to market in a toxic media landscape)

• Soap and a sudsy psycho (Liquid Death is at it again)

• Trend plug - “Do You Know Them? No…”

• Ask the Editor - how do I nurture my leads?

- Sophie, Writer ♡

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Trump's second victory has, to put things lightly, certainly shaken things up.

And not just in politics…

Since the former president’s re-election, the price of Bitcoin reached a record high of $82,000.

Elon Musk is expected to be appointed Secretary of Cost-Cutting (whatever that means).

Oh, and the internet has exploded with violent misogyny, cracking the media landscape wide open.

Welcome to the age of distrust and disruption, where traditional media and big budgets no longer cut it.

Where news no longer sways the masses.

And where the heterodoxy feels emboldened in sexist (and scary) rhetoric.

Are we entering dystopia? Potentially.

Do we still have to do our jobs? Highly likely.

So – here’s how to navigate a new era, while still being a bloody good marketer.

[Keep reading]

-Sophie, Writer

Liquid Death Uses Killer Abs to Launch New Product

Just because you’re a psycho, doesn’t mean you have to smell like one.

And just because you’re a supposed killer in the shower, doesn’t mean I’m not blushing right now.

That’s the message brought to us by Liquid Death, announcing an extension of the brand's product offering.

That’s right, your fave macabre macho marketers have moved into the hygiene sector.

Liquid Death has launched 'Dirt Murderer,' a 'Soap for Psychos,' in collaboration with Dr. Squatch, an organic soap DTC who also has a flair for rebellion.

The two brands are cult favourites with countercultural aesthetics – making this the perfect alliance of disruption and chaos.

Historically, soap advertising can be so typical, particularly when it comes to men’s products.

Except for Old Spice, the ads generally offer nothing more than some lathered up, shredded to the nines, half naked model. Edgy music, some kind of icy mountainous layover, and mildly suggestive shots that today, would be considered a 'thirst trap.'

And yeah, the spot for Dirt Murderer has all those things…Except he’s a serial killer in a mask washing off the evidence of his crimes.

[Keep reading]

-Sophie, Writer

Trend Plug - TikTok’s New Sound for Social Shade

Inspired by Broad City’s viral sound from last week ‘In da clerb, we all fam,’ this sound keeps it simple with just ‘Do you know them? No.’ 

The simplicity and abrupt cut-off capture a socially awkward pause, making it perfect for poking fun at those forced ‘fake fam’ moments.

Creators are using this sound to call out those moments when you're denouncing yourself from being ‘fam’ with somebody, a lot of it stemming from the most recent U.S. presidential election.

But some are using it literally, by pointing out when you're supposed to know someone or act familiar - but you totally don't. 

How you can jump on this trend:

Simply get on this sound, and lipsync the answer ‘No,’ when asked, ‘Do you know them?’ in scenarios where you're distancing yourself from someone, or you literally just don't know them.

A few ideas to get you started:

• When someone asks me if I know all my LinkedIn connections

• Me to my intern before our first client meeting

• When I'm going to an event solely for the free food and drink

-Abdel, Social Media Coordinator

Today on the YAP podcast…

Want even more ‘YAP’ing? Check out the full podcast here.

Ask the Editor

Q - How do I nurture my list of leads I've got in my CRM? - Jamie

Hey Jamie!

If I were you, I'd take some time to build out what your customer journey looks like over 12 months. Ask yourself how often you want to be in touch with your list and what this looks like.

There are plenty of resources out there to help you create a funnel. You could also ask ChatGPT to help you. Just tell it about your business, what CRM you're using, and ask it to give you a sales funnel template.

Beyond these ideas, I'd start to think about how you can use content to talk to your leads. Here at TAS, we use social media and the newsletter to keep in touch with our audience. Our social channels provide entertainment and shows our ability to create viral content. This newsletter shares our expertise and keep our agency top of mind for our audience.

So think about how your content can support your lead gen strategy. Once you have an audience you've nurtured through your content, you won't ever need to do a hard sell. Instead, you can just let your audience know about what you're offering and the right people will buy.

- Charlotte, Editor ♡

For the group chat

😲WTF: COSTCO IS RECALLING 80,000 POUNDS OF BUTTER
✨Daily inspo: don’t. stop. showing. up.
😊Soooo satisfying: THIS SCRATCHED EVERYTHING IN MY BRAIN
🍝What you should make for dinner tonight: One pan sundried tomato pasta

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