Um… WAT? Y’all WeddingTok is out of control. And it’s got us thinking dropping six figures on ONE DAY is normal. But it’s not just our expectations around weddings that have gotten completely delulu thanks to social media. Our feeds are full of gorgeous million-dollar home renos. Perfect-bodied women swimming in infinity pools overlooking Santorini. For the first time in history, we’re comparing our lives to the highlight reels of the top 0.1%, thinking anything less is a failure (and we all know how healthy that is)…

- Charlotte Ellis, Editor ♡

That’s apparently Musk’s case for SpaceX going public, which The Verge says is “either a gilded pathway to the stars or a financial black hole.” The IPO is now looming, allowing outside investors a chance to buy a stake in the company for the first time. Which could be the investment opportunity of a lifetime. Or a “fools errand.”

The company is currently, according to some, estimated at $1.75T. Which I’m sure will make this a significant and high-profile event for Silicon Valley. Elizabeth Lopatto says there’s potential for a sh*tshow. Either way, it’s bound to be entertaining. Is there money to be made in space? Who knows. But the IPO will certainly give experts the chance to finally see inside the company’s financials. The company is set to officially go public sometime in June.

In more Silicon Valley f*ckery, Meta is being sued again, this time over its scammy ads. The suit was filed on Tuesday by the nonprofit Consumer Federation of America. The organisation alleged that the way the company deals with scammers on its platforms not only violates consumer protection laws, but profited from and allowed fraudulent advertising to "proliferate on its platforms.” Even though they were constantly telling the public they were cracking down on it.

And finally, to close off the day with the final of the three horsemen of tech, let’s throw Altman in the mix, whom Musk has filed a lawsuit against. Altman will head to trial this month. Nine jurors will settle a years-long cat fight between the cofounders of OpenAI over the group’s founding mission. The outcome could ultimately influence how the company controls and distributes its technology.

The lawsuit has already surfaced hundreds of emails between Altman and OpenAI’s former chief scientist Ilya Sutskever, as well as entries from Brockman’s diary and texts between Musk and Mark Zuckerberg. It will likely bring forth some incredibly juicy details and reveal a lot about the core people behind OpenAI. It will be one to follow.

-Sophie Randell, Writer

Not a fun one involving conspiracy theories that keep you up past 3am asking existential questions and challenging your worldview. An even darker, scarier one on 404 Media… about the #2026Bride "WeddingTok" algorithm.

The gist of the article was a bride-to-be basically losing her freaking mind because her entire digital existence became a high-speed chase for a perfect wedding she couldn't afford and didn't even necessarily want.

And y’all are lying if you say you don’t have an Instagram saved folder or Pinterest board where your #weddingaestheticgoals come to life. I interact with that content once in a blue moon, and even I can feel the heat from that dumpster fire.

It made me realise that we’ve officially hit the point where algorithms are the biggest thieves of joy in our modern timeline. They tell us who we should be during the most vulnerable moments of our lives. And they’re turning beautiful, human milestones into stressful, hyper-curated monsters that consume our self-worth.

The problem with the wedding algorithm is that it doesn’t understand “enough." If you click on a veil, it shows you a $5,000 hand-embroidered cathedral-length veil. If you look at a backyard venue, it starts feeding you "luxury garden parties" in f*cking Tuscany.

As Stanford HAI researchers point out, this is beyond inspiration. It’s extreme "upward social comparison." It creates an echo chamber where the "ideal" is always just out of reach, leaving you feeling weird, broke, and like a failure before you’ve even sent a Save the Date.

The "joy thief" is a shapeshifter. Once the algorithm finishes selling you a wedding, it immediately pivots to the next "performance" milestone:

It’s enough to drive anyone insane.

The reality is that these "inspo" feeds are highly produced styled shoots that don't at all account for reality, budgets, or gravity. To keep our joy intact, we have to treat our feeds like a toxic ex. Here's how:

The internet is famous for making us feel less-than, but we don't have to let it co-opt our biggest moments.

Baby. Your life isn't a content strategy, and your joy isn't something that needs to be "optimised".

Remember that x

-Sophie Randell, Writer

Today’s viral trend stems from a clip of Ash Trevino, an American social media content creator, in which she breaks down in tears while having her makeup done during a livestream. In the clip, she looks at her phone before suddenly beginning to weep, saying, “oh my God, no”. Her friends then try to comfort her by saying "you're a bad b*tch don't cry", while fanning her face to avoid her makeup being smudged. 

Creators are using this trend to add a dramatic reaction to oddly specific relatable moments or everyday situations. The audio is being paired with relatable moments that suddenly take a turn for the worse. For example, “me when the teacher tells us they’ll be absent tomorrow” or “when I’m having fun in my living room and my dad comes home”, as well as the classic dilemma of deciding whether to go to sleep or stay awake. 

Using the audio, turn the camera on yourself pretending to weep and in editing add an on-screen text sharing your "nooo" moment. 

 A few ideas to get you started: 

-Fiona Badiana, Intern

😂Yap’s funniest home videos: The bark & look of despair 
❤How wholesome: Shout out to the Bidfood truck 
🎧Soooo tingly: King of asmr
🍝What you should make for dinner tonight: Bacon & broccoli rigatoni 

Hey Sydney,

The most important thing for you to figure out is the human truth you want to convey to your audience. This needs to be something they can understand and relate to instantly. For example, it might be that everyone wants to feel confident, valuable, and still relevant as they get older. Once you figure out your human truth, your content should show how your brand intersects with this universal desire your audience has.

It will likely take a good bit of trial and error to figure out how to convey this in your content. But if you can crack it, you'll be onto a content series that builds real connection with your audience.

- Charlotte Ellis, Editor ♡

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.